Imagine a space on your trade show floor that builds community. Consider the impact on your show when you
can bridge the gap between education and sales by bringing presentations onto the floor. Oh and by the way, this “fascinating” space is also a major marketing opportunity for increased sponsorship revenue.
Create a hub where your attendees lounge, education is broadcast, video testimonials become the rage, and products and services are spotlighted. Take advantage of cultural trends, rock-star speakers and social media tools that get your community connected.