Cult brands have raised the bar for our life experiences. You’re now competing against Amazon’s one-click ordering, Starbucks’ community-minded baristas and Apple’s constant innovation in the minds of your attendees. It can be a struggle to keep things fresh, and tough to retain those exhibitors and attendees.

It’s time to rethink. What you need is to make people stop in their tracks. Drive those connections, increase engagement and, essentially, grow.

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