A Thriving Show
When it comes right down to it, you want to beat the pants off those revenue goals. How you go about it depends on long- and short-term organizational goals.
Certainly you want a thriving show, where attendees flock time after time to see new products, network, learn and enjoy. A show that’s celebrated among your community as “the place to be” and that’s honored by your peers as good-looking and well-run.
You definitely don’t want to deal with the minutiae of exhibitor calls requesting the florist’s phone number or questioning the electrical floorplan. Nor should you be faced with complaints about pricing and onsite delays. And when you pick up the phone, you want someone to answer.
Your Life, Easier