May / 2 / 2017

New Services - New Faces - New Pricing


With a relentless focus on growth-focused strategic design, The Expo Group is pleased to announce the addition of strategic positioning services, experiential audience engagement activations and audio-visual production expertise along with a new pay-for-performance pricing model.

“Corporate brands and associations face new challenges in the competitive landscape, and we are positioning our company to help event professionals navigate solution-choice overload,” says The Expo Group President and Chief Operating Officer Randy Pekowski, “just as we did when our company was founded to implement a solution that simplified the exhibitor service ordering model.

“Through the design and execution of compelling experiences, our team works holistically to help others perform at a higher level and grow their revenues with minimal risk. We work how our clients like to work, and now we do so with an even broader scope of capabilities and a commitment to investment.”

In expandiMichael McCauley, Michael Preston, Gary Wokasng its suite of services, The Expo Group has introduced a new team with rich experiential event and global brand experience. This team, The Expo Group’s Level 5, will help take events and audiences into the 5th era of human society, that of the Imagination Age, In strategically designing participant experiences from ideas to action to results -- with a mind to what they should Think, Do, Keep and Share -- The Expo Group and its Level 5 team make the mundane become memorable, the same-old become innovative.

Joining The Expo Group are Mike McCauley, Executive Vice President, Creative, Level 5; Michael Preston, Executive Vice President, National Accounts, Level 5; and Gary Wokas, Executive Vice President, Operations, Level 5. Based in Chicago, this team has experience with TBA Global and FreemanXP, producing events global companies, associations and higher education institutions.

“We are committed to helping events grow,” Pekowski says. “We are launching a new pricing model for these additional services to show the nature of our commitment to solving real problems. We are investing resources and dollars into the success of our clientele.”

The Expo Group’s new Pay-for-Performance Pricing model includes an ROI calculator for organizers seeking to grow attendance, exhibit and sponsor revenue. Clients willing to make an investment in growing attendance through the use of marketing technologies, for instance, will find The Expo Group a ready and willing investment partner as it contributes to the long-term health of the event.

Learn more about how The Expo Group can help you perform at higher level Today, Tomorrow, and Together on theexpogroup.com

 

About The Expo Group

The Expo Group is a trusted exposition, exhibits and events partner that invests in clients to help them grow attendee, sponsorship and exhibits revenue by creating compelling experiences from ideas to design to execution to results. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644, ddoody@theexpogroup.com.

April / 20 / 2017

Nominate Now for 2017 SMOTY Awards


Nominate Now for The Expo Group Show Manager of the Year Awards 

Irving, Texas – April 20, 2017 – Nominations are due June 8 for the The Expo Group Show Manager of the Year Awards. All event professionals in associations and corporate entities with authority for bringing attendees and exhibitors together are eligible.

Since 2000, the crystal SMOTY obelisk trophy has been presented to those behind-the-scenes pros creating amazing experiences within their exhibition and convention. Each winner is also honored with a donation to their favorite charity and recognition industrywide. Since 2000, over $80,000 has been donated to charity by The Expo Group in honor of SMOTY winners.

Four trophies will be presented this year at the Trade Show News Network Awards, held August 21-23 in conjunction with Connect Expo. 
 
 • Tier I: 1 to 200 booths
 • Tier II: 201 to 700 booths
 • Tier III: 701 to 1500 booths
 • Tier IV: 1501 or more booths
 
“Rewarding outstanding event professionals regardless of the size of their show or their membership in any organizations is the simple objective of the SMOTY Awards,” says The Expo Group President and Chief Operating Officer Randy Pekowski. “I am always impressed by the nominees, whose achievements are examples from which we all can learn.”
 SMOTY awards are open to all trade show managers, not just clients of The Expo Group. Self-nominations are accepted and encouraged. An independent panel of judges reviews all candidates for their innovative practices, commitment to success, premier customer service and ability to overcome obstacles.
Nominations must be submitted by June 21 at theexpogroup.com.
 
 
About The Expo Group
The Expo Group is a trusted exposition, exhibits and events partner that helps organizations grow their attendee, sponsorship and exhibits revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644,ddoody@theexpogroup.com.

 

April / 5 / 2017

Webinar - Experiential Storytelling Strategy


You're invited to the first of a series of webinars that can help you and your team grow your brand and revenue from your event and exhibit investments.

Join us on Wednesday, April 26 at 1 PM EDT for our webinar on Experiential Storytelling Strategy

In this webinar, you’ll learn how some of the world’s most successful brands develop their strategies for designing, developing and delivering unique and memorable events.
You’ll learn how to:

- Develop the highest value event experience for Attendees, Exhibitors and Sponsors

- Design Physical, Emotional and Learning environments for ultimate experiential impact

- How to Kindle, Create and Collaborate to build compelling Attendee Journeys

- How to best use innovative and emerging technologies for superior effect


You will leave this session with a complete set of tools to guide you through creating attendee-centric, content-rich events, exhibits and experiences.

Registration is free and open now.

Click Here. 

February / 28 / 2017

AAP Chooses The Expo Group


Irving, Texas – February 28, 2017 – The Expo Group has been selected as the General Services Contractor for the American Academy of Periodontology.

“The AAP Annual Meeting is the premier live-learning and networking event in periodontics, and represents the living embodiment of the AAP brand. We chose The Expo Group not only for their expertise in meeting production, but also for their innovative counsel in identifying ways the AAP can enhance attendee experience and provide expanded value to members,” says AAP Executive Director Erin O’Donnell Dotzler.

“We’re very excited to be working with such a highly respected organization,” notes Randy Pekowski, The Expo Group’s President and COO.  “Our team is excited about the opportunity to help AAP drive even deeper engagement with its members, exhibitors, sponsors and attendees through more purposeful experience design and technological innovation.”

The Expo Group will begin working with AAP for the 103rd Annual Meeting this fall in Boston.

 

About the American Academy of Periodontology
The American Academy of Periodontology is an over 8,000-member professional organization for periodontists — specialists in the prevention, diagnosis, and treatment of diseases affecting the gums and supporting structures of the teeth, and in the placement of dental implants. Periodontists receive three additional years of specialized training following dental school. Periodontics is one of the nine dental specialties recognized by the American Dental Association. For more information, visit www.perio.org.

About The Expo Group

The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody at 972.580.9000.

January / 27 / 2017

April Hurley Continues Service to EACA


Irving, Texas – January 27, 2017 – April Hurley, Vice President of Strategic Sales at The Expo Group, has been named to the board of directors of the renewed Exhibitor Appointed Contractor Association. This is her second term in the general contractor director seat.

“April is a consummate industry professional who understands and values the spirit of cooperation and collaboration that is so important to the EACA mission,“ says Jim Wurm, Executive Director of the EACA.

Hurley has been with The Expo Group more than 20 years working in sales, service, account management and operations in both general contracting and custom exhibit work for both association and corporate clients.

“I am looking forward to continuing my service on the EACA Board of Directors,” Hurley says. “Communication and collaboration among all the stakeholders within an event are vital to improving the process for all.  EACA helps make that happen.”

 

About EACA

The Exhibitor Appointed Contractors Association is the tradeshow industry association that is solely dedicated to “raising the level of service excellence on the show floor.” The EACA represents and supports the interests of those exhibitor appointed contractors and other exhibit services organizations that service customers on the tradeshow floor. The association is currently comprised of more than 200 member companies representing more than 12,500 full time trade show professionals, and more than 50,000 part-time trade show workers. The association is headquartered in Bend, Oregon.

 

About The Expo Group

The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644, ddoody@theexpogroup.com or on Twitter @theexpogroup.

January / 24 / 2017

April Hurley Named to EDPA Board


Irving, Texas – January 24, 2017 – April Hurley, Vice President of Strategic Sales at The Expo Group, has been named to the board of directors of the Exhibit Designers and Producers Association.

“We’re thrilled to have April join the board. We know her skills and experience will bring terrific value to our organization,” says Donna Shultz, vice president of the EDPA board of directors.

Hurley has been with The Expo Group more than 20 years gaining experience spanning sales, account management and operations in both general contracting and custom exhibit work for both association and corporate clients.

Hurley says, “I look forward to working with so many industry veterans to help further the success and integrity of our industry through advocacy, communication, education and good works.”

 

About EDPA

The Exhibit Designers + Producers Association, founded in 1954, is an internationally recognized national trade association with more than 300 corporate members from 18 countries that are engaged in the design, manufacture, transport, installation and service of displays and exhibits primarily for the exhibition and event industry. 

 

About The Expo Group

The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644, ddoody@theexpogroup.com or on Twitter @theexpogroup.

November / 21 / 2016

The Expo Group Named to Fastest-Growing List


 

Irving, Texas – November 21, 2016 – The Expo Group has been named one of the fastest-growing privately owned firms in North Texas with a Dallas 100 Entrepreneur Award. This is the fourth time for the company to be recognized with the award.

For 26 years, the Caruth Institute for Entrepreneurship at the SMU Cox School of Business and the Dallas 100TM sponsors including the Dallas Business Journal have celebrated the innovative spirit, determination and business savvy of area entrepreneurs. The annual event salutes “the diversity, creativity and resolve it takes to create and sustain a successful business in today’s competitive environment.”

“This is an especially sweet recognition as it comes during the celebration of our 25th year in business,” says Chairman and CEO of The Expo Group Ray Pekowski. “Clients continue to be drawn to our mission of Helping People Perform at a Higher Level. Our team continues to exhibit the innovative drive that sparked our unique service offering, and we are committed to reaching more people looking to design compelling and memorable experiences at their exhibitions and events.”

The Dallas 100 Awards will be presented Nov. 29 at the Omni Dallas.

 

About The Expo Group
The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company is headquartered near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644, ddoody@theexpogroup.com or on Twitter @theexpogroup.

November / 14 / 2016

Correcha-Price Joins The Expo Group


Correcha-Price to Support Business Generation and Help Drive Company Growth as Strategic Advisor

Irving, Texas – November 14, 2016 – Stacey Correcha-Price has joined the strategic sales team at The Expo Group, bringing her sales leadership, industry expertise and commitment to strategically improving the way people come together face to face.

“We have long-admired Stacey’s impact on our mutual clients when she led sales at National Trade Productions, and she is a great fit for the custom services The Expo Group provides its clientele,” says Randy Pekowski, President and COO of The Expo Group.  “Her strategic-planning skills will help us drive greater growth for the organizations we serve and provide our team support in winning new business, as well.”

Correcha-Price comes with a wealth of experience within the industry, having spent a decade producing some of the country’s largest and award-winning shows. Her high-level sales conceptualization, leadership and strategic-thinking skills have led to tremendous growth for clients across various industry sectors.

“I couldn’t be more pleased to join The Expo Group at this critical juncture of our industry, where technology and the human experience converge in very powerful ways,” says Correcha-Price. “Clients are calling for meaningful and profitable solutions. They want unique approaches that give them an edge over the competition, and The Expo Group is providing that. I’m thrilled to be able to support this vision.”


About The Expo Group
The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company is headquartered near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644, ddoody@theexpogroup.com or on Twitter @theexpogroup.

November / 3 / 2016

Dan DiPietro Joins The Expo Group as National Sales Director


Dan DiPietro Joins The Expo Group as National Sales Director

Irving, Texas – November 3, 2016 – The Expo Group continues to grow and has added Dan DiPietro to the team as National Sales Director. Dan has a rich industry experience that includes a technology background and strong sales acumen.

“With The Expo Group’s growth, it is important to have the right people in the right places to serve our clients and share how we can impact their trade shows and events,” says Randy Pekowski, President and COO of The Expo Group. “Dan’s ability to understand the challenges and opportunities presented by technology make him uniquely qualified to assist associations looking to grow their conventions and deepen member engagement through compelling event experiences.”

As technology and the human experience converge, The Expo Group’s solutions are clearly the best suited for organizations committed to the future of experiential events.

“I can make a difference for my clients with the agility and creativity The Expo Group offers,” DiPietro says. “This company and the great people here share my same values and principles, making this an easy decision.”

DiPietro has been in the trade show industry for over 15 years, starting off as a key contributor with a start-up company in cutting-edge trade show technology where he served as Director of Major Accounts. He became a Director of Business Development for a general contractor before moving to his most recent position handling corporate partnerships for the Navy League and their signature event, Sea Air Space.

Dan will be based in the Washington DC area and can be reached at ddipietro@theexpogroup.com.

About The Expo Group

The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company is headquartered near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644, ddoody@theexpogroup.com or on Twitter @theexpogroup.

October / 31 / 2016

The Expo Group Show Manager of the Year Trophies Presented



 Photo courtesy ©The Photo Group

Irving, Texas – October 31, 2016 – The Expo Group Show Manager of the Year Award winners for 2016 were honored Saturday at the TSNN Awards in Atlantic City, N.J.

The five show managers, nominated by their peers and selected by an independent judging panel, were chosen for making a difference in their buyer-seller communities and for bringing passion to their work. Each received the iconic crystal obelisk trophy and a donation to their favorite charity. They join the ranks of 64 former SMOTY winners honored since The Expo Group began the awards program in 2000 as a way to shine a spotlight on the people who make this business great. 

2016 Honorees

Tier I – 1 to 150 booths
Leslie Wiernik, Executive Director, National Association of Subrogation Professionals
Charity: St. Jude Children’s Research Hospital
After 30 years in the insurance industry, Leslie took an event that was experiencing decline and, as Executive Director of NASP, led her team to turn it into a consistent success with an emphasis on customer service and attention to every detail.
 
Tier II – 151 to 300 booths
David Heilbrunn, Show Manager, Coffee Fest 
Charity: Café Femenino Foundation
A two-time SMOTY winner, David has led Coffee Fest into countless venues across the country in his 25-year tenure to create a successful atmosphere for independent and chain shops serving consumers as well as their supply-chain professionals.

 
Tier III – 301 to 700 booths
Amy Schwandt, Show Manager, AC Business Media
Charity: Annie’s Locker
Doubling the conference program for National Pavement Expo and creating energizing networking events such as a party at the NASCAR Hall of Fame, Amy has brought new life to the trade show and reached new customers at the same time.


Tier IV – 701 to 1,500 booths
Lisa Allen, Senior Show Manager, Informa Exhibitions
Charity: National Multiple Sclerosis Society
Lisa is widely known as a true pro, and for two of Informa’s shows she has led her team to master that balance of what’s right for the company and for their association partners, not to mention the attendees, exhibitors and sponsors.


Tier V – 1,501+ booths
Jo Ann Miller Marshall, Executive Vice President, AmericasMart Atlanta
Charity: St. James United Methodist Church, Atlanta
A positive visionary, Jo Ann never hesitates to stand alongside her team facing customers and working diligently to develop programs that benefit all involved with the 13 trade shows she manages.

SMOTY awards are judged by an independent panel and are open to anyone responsible for the production of an event with exhibition space, regardless of any affiliation with The Expo Group. Nominations are accepted year-round at www.theexpogroup.com.

Visit About SMOTY to meet previous award winners and learn more about the program. 


About The Expo Group

The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company is headquartered near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644, ddoody@theexpogroup.com or on Twitter @theexpogroup.

Photo usable with The Photo Group credit.