Year: 2013

The Expo Group at IAEE Expo! Expo!

The Expo Group at IAEE Expo! Expo!
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Last week, The Expo Group participated in the “Trade Show for Trade Show People” called IAEE’s Expo! Expo!  The show was in Houston and for the first time, the floor was open for two days. Capitalizing on the success of our appearance at IAEE Expo! Expo! last year, The Expo Group made the decision to increase our presence on the show floor in Houston.  A big space means big expectations, and The Expo Group came through with a unique and outstanding look on the show floor coupled with a thought-provoking marketing campaign to encourage educational and meaningful conversations at show site.   As...

Seeing Is Believing

Seeing Is Believing
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Special contribution to The Exposure by Team Leader Amanda Michael AMF had one of the largest booths at IBIE – the International Baking Industry Exposition – in Las Vegas this year. And they had one large request for that booth. They wanted to be seen. And not just from the front door. They wanted visibility from every corner of the exhibit hall. “No matter where you are in the hall, we wanted to be able to see AMF,” said The Expo Group’s Account Executive Dutch Antonisse. In more realistic terms, they wanted the image and brand recognition that all exhibitors...

Brien Zamperetti Joins ASAE Foundation Committee

Brien Zamperetti Joins ASAE Foundation Committee
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Regional VP of Sales Brien Zamperetti has been invited to serve as a member of the 2014 ASAE Foundation’s Development Committee. The committee is a group of volunteer leaders who support the work of the ASAE Foundation by creating awareness of the value of the Foundation and identifying and securing financial resources within the association community. “I look forward to helping increase the investment in the outstanding leadership, research, and community activities provided by the Foundation today,” says Zamperetti. ASAE represents more than 21,000 association executives and industry partners representing 10,000 organizations. Their members manage leading trade associations, individual membership...

Dave Connor Joins The Expo Group

Dave Connor Joins The Expo Group
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  Irving, Texas – Dec. 3, 2013 – The Expo Group is pleased to announce Dave Connor has joined the company as Director of Corporate Business Development. “Dave brings a wealth of industry experience to our team,” says COO Randy Pekowski, “and his reputation for providing clients premier service is a big attraction.” In his new role, Dave will collaborate with personnel from all The Expo Group’s lines of business, including general contracting, corporate events and custom exhibits. He has a strong industry and production background and an ability to see both the forest and the trees. Dave, a graduate of...

Involving Young Professionals

Involving Young Professionals
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Greg McCormack has a passion for getting young people involved in our industry. Recently nominated to be on the IAEE Midwest Board, Greg also wants to help people focus on moving their career in the right direction by speaking on a panel an educational session at Expo! Expo! next month. We sat down with our National Sales Manager and talked about his nomination, his passion for mentoring and the keys to being a success in the event industry.  The Exposure had a chance to visit with Greg about his upcoming session and his motivation on getting the next generation excited...

Congrats to NRF Shop.Org

Congrats to NRF Shop.Org
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Congratulations to National Retail Federation’s Shop.Org, named the fastest-growing association show as measured by square footage at the 2013 TSNN Awards. Click below to watch a video recap of the event.   

Websites Should Help Sell Space

Websites Should Help Sell Space
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“Tell me what you want me to do” was the plea of professionals from the American Marketing Association as they met with show organizers on October 17 at the International Association of Exhibitions and Events Central Texas Chapter sponsored by The Expo Group. Too many event and trade show websites lack strong calls to action with too much description and not enough urgency, explained Darlene Kirk, CEO of Kirk’s Global Compass. “Busy execs need info immediately,” Kirk says. Provide enough information on the website for attendees, exhibitors and sponsors to make decisions. “You should not have to hard sell,” Kirk...

SMOTY Winners Honored in Reno

SMOTY Winners Honored in Reno
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Ray and Randy Pekowski flank the 2013 SMOTY winners, from left, Cheretta Clerkley, Patricia Whitaker, Christy Jacobs, Colette Fairchild and Shannon Burke.   Winners from five show-size categories took to the stage to receive recognition not always given to the outstanding human beings who work behind the scenes to make it happen. Anyone wishing to honor one of the 2013 SMOTY winners should consider making a donation on their behalf to the charity of their choice, matching the $500 made by The Expo Group as part of the awards program. •    Tier I, 150 booths or less: Cheretta Clerkley, MBA,...

2013 SMOTY Winners

2013 SMOTY Winners
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Irving, Texas – Oct. 4, 2013 – Judges have returned their ballots for The Expo Group Show Manager of the Year Awards, naming five women to the top of their field. Congratulations to the 2013 SMOTY winners: •    Tier I, 150 booths or less: Cheretta Clerkley, MBA, CASE, Director of Marketing and Corporate Relations for the American Society for Parenteral and Enteral Nutrition •    Tier II, 151-300 booths: Shannon Burke, CMP, Director of Conference and Meetings, National Association for College Admission Counseling •    Tier III, 301-700 booths: Christy Jacobs, Vice President of Sales, International Association of Venue Managers •    Tier...

ExpoChat Season Two

ExpoChat Season Two
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How do you have an open chat with event professionals separated by thousands of miles and several time zones on a weekly basis?  Well according to one group, you limit their responses to 140 characters and you host it on Twitter.Co-founded by our VP of Communications Dana Freker Doody along with Traci Browne of Red Cedar Marketing and Stephanie Selesnick of International Trade Information Inc., the weekly online discussions operating on the hashtag #ExpoChat is the only resource of its kind for those working in expositions, meaning exhibitors, corporate marketers, trade and association show organizers, suppliers, content writers and facilities personnel....