Year: 2014

The Expo Group Wins Top Honors for #BoothLove

The Expo Group Wins Top Honors for #BoothLove
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Our booth at Expo!Expo! 2013 The Expo Group is proud to accept the top honors for #BoothLove, the social media program created to showcase the best booths and exhibit stands from around the world. The International Association of Exhibitions and Events™ (IAEE) and BizBash announced the winner at the annual Expo!Expo! The International Association of Exhibitions and Events™ (IAEE) and BizBash congratulate The Expo Group for  its booth at the 2013 Expo! Expo! in Houston, as this year’s Annual Networking Luncheon and Awards Presentation held yesterday in Los Angeles, Calif. The Expo Group received the honor for its 20×20 exhibit...

Happy Chocolate-Covered Anything Day

Happy Chocolate-Covered Anything Day
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Some say chocolate is a comfort food, but when it's enrobing bugs, comfort comes to a screeching halt. In honor of Chocolate-Covered Anything Day, we would like to congratulate everyone who challenged themselves to get out of their comfort zone with us last week at IAEE Expo!Expo! Changing your attitude can be uncomfortable but it also brings rewards. We don’t settle for always doing things the same old way and neither should you, so if you’re ready to talk about more than just crickets or ants in melty milk chocolate, let us know!

Attendee Acquisition Takes Center Stage At xplore

Attendee Acquisition Takes Center Stage At xplore
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It is our mission to help you perform at a higher level, so creating educational events with valuable takeaways that present specific solutions just makes sense. This past month we gathered a few client and soon-to-be clients for a mini-conference called xplore with some of the brightest minds in our industry on the topic of attendee acquisition.  Dave Lutz, Managing Director of Velvet Chainsaw Consulting; Kimberly Hardcastle-Geddes, CEM, President of mdg; and Maddie Grant of Culture That Works and co-author of Humanize shared their knowledge on targeting attendees and getting them to the annual meeting and exhibition. Dave Lutz sharing some...

SMOTY Winners Honored At TSNN Awards Weekend

SMOTY Winners Honored At TSNN Awards Weekend
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Irving, Texas – Nov. 17, 2014 – The Expo Group Show Manager of the Year Award winners were honored this weekend as part of the TSNN Awards celebration in Cleveland. Each honoree accepted their iconic crystal obelisk trophy and a donation to their favorite charity. “These honorees are all difference makers,” said The Expo Group President and CEO Ray Pekowski at the gala awards dinner. “There are certain people in our organizations who make things happen, who push us all to improve, and each one of the SMOTY Award winners is that kind of difference maker.” Each winner’s passion for...

Rethinking Change

Rethinking Change
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We hear about change a lot on this blog, in this industry, in the business press. There are numerous books, like the classic Who Moved My Cheese? and countless articles, which pop up often on PCMA’s reading guide from outlets like Forbes and even Harvard Business Review. That’s because change is scary. Change is hard for most people, for myriad reasons.  Technology, social media, global business needs, changing values among young people, diversity in governments and board rooms –life is different today than it was yesterday. And it will be different again tomorrow. You’re being challenged to innovate and create...

The Expo Group’s Dianne Bailey Honored

The Expo Group’s Dianne Bailey Honored
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The Expo Group’s Dianne Bailey Honored by Dallas CVB Irving, Texas – Oct. 30, 2014 – Dianne Bailey, director of customer account management for The Expo Group and one of the company’s original employees, has been honored by the Dallas Convention and Visitors Bureau with the 12th Annual LaVonne Rea Exceptional Customer Service Award. “Customer service is an extension of hospitality,” Dianne says. “It is important to personalize the Customer Experience, making sure each customer has a great experience every time, no matter what.  Listen, support and appreciate your customer.  Treat people well with confidence and a great service experience will follow.”...

2014 SMOTY Winners

2014 SMOTY Winners
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Presenting the 2014 The Expo Group Show Manager of the Year Honorees Irving, Texas – Oct. 21, 2014 – Since 2000, The Expo Group has been honoring an elite group of trade show professionals.  That tradition continues with a new class of The Expo Group Show Manager of the Year (SMOTY) Award recipients.  Congratulations to the 2014 SMOTY winners: Tier I, 150 booths or less: Katie Herritage, CMM, CMP, CSEP of Amazon Web Services, Inc. Charity: Wounded Warrior Project  Tier II, 151-300 booths: Katie Stern of UBM Tech Charity: University of Central Florida – Rosen College of Hospitality Management  Tier III, 301-700...

On Site Inspiration

On Site Inspiration
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By Dana Freker Doody The site visit is one of the most effective planning methods for trade shows and events. Planners have multitudes of questions and details to discover ranging from the strength of the WiFi to the ratio of servers to diners for a formal meal. Being on site should also be a time to imagine. Think about how your attendees are using the space, what their emotions might be within it, how you can leave a memorable impression on them through interactive activities, creative showpieces and fascinating experiences. Here are a few questions that can be added to...

New VP Guides Growth

New VP Guides Growth
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New VP of Enterprise Operations to Guide Growth at The Expo Group Eric Payne Irving, Texas – Oct. 2, 2014 – Continued growth at The Expo Group brings Eric Payne to the innovative general services contractor as Vice President of Enterprise Operations. Payne will apply 15 years of business leadership and industry experience to his new role.  “The pace of face-to-face marketing demands proactive responsiveness as our clients rethink their events and exhibits,” Payne says, “and The Expo Group is ideally suited to consistent and reliable service delivery while honoring the commitment to customization. It is that personal touch, after...

Getting Direct Results

Getting Direct Results
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Last month, The Expo Group was featured in an article from Exhibitor Magazine showcasing the direct mail component of our award-winning marketing campaign to exhibit at last year’s IAEE’s Expo! Expo!  As part of our overall marketing campaign, we included a package designed to grab the attention of show managers who hadn’t changed general contractors for a while.  The mailer included a CD case with a custom cover that showed either a record, a cassette or CD based on the last time the potential client had changed contractors.  Each cover had a yellow “post-it” note asking “Is this how you were...