Year: 2015

Ready For 2016

Ready For 2016
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As 2015 winds down, it’s time to RETHINK your calendar choices for 2016.  Sure, you could go down to the local mall and pick up that cute one with the puppies….or you could simply click on the image below and download the official The Expo Group Calendar for 2016.  This PDF Calendar is ready to print on 11″ x 17″ paper and suitable for posting on your office wall as you mark off the days until your next event. 

The Expo Group Excels At Expo!Expo!

The Expo Group Excels At Expo!Expo!
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A record number of attendees decided to RETHINK with the The Expo Group this year in our uniquely-designed community space at IAEE Expo!Expo!, the annual “trade show for trade show people” event.  Backed by a strong marketing campaign, we engaged with several show organizers looking for more responsive service, more creative designs and, overall, a company that can help them be successful in the future.  Our 20 x 20 exhibit was designed by Meaghan Girouard to be a true community space that resembles a roof top lounge, setting the stage for conversations about how we create spaces at trade shows to drive business between attendees...

The Exposure Podcast -December 2015

The Exposure Podcast -December 2015
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Welcome to the December edition of the Exposure Podcast from The Expo Group. The Exposure Podcast is produced and hosted by Todd Carruth and Dana Freker Doody. Our goal is to provide you information that concerns the exhibit and events industry in an entertaining and, hopefully, somewhat addictive way. This month’s Exposure podcast features an interview with one of The Expo Group Show Managers of the Year from 2014  Katie Herritage about her new book, Special Events For Less. Dana and Todd also talk community spaces, RETHINK their perspective with a Viewmaster and a telescope and spill the secrets on their favorite childhood...

RETHINK at Expo!Expo!

RETHINK at Expo!Expo!
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At IAEE Expo!Expo! we are asking people to see beyond the status quo and take a look at how our team creates innovative spaces to reach objectives and engage attendees.  Visit us at #113 or contact us here.  Let’s talk about how we can do it for you. 

Lessons From TSNN Awards

Lessons From TSNN Awards
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Exhibitors and attendees received lots of attention at the TSNN Awards conference, part of the weekend of Celebrating Success and honoring Trade Show News Network and The Expo  Group Show Manager of the Year award winners. To start off the morning, CEO and President of Exhibit Surveys Skip Cox encouraged the award-winning show managers in the room to continue delivering value to all sides of the trade show ecosystem, and to remember “value is in the eye of the beholder.” Releasing data documenting potential return on investment for specific exhibitors helps their planning and can retain their business. It also...

SMOTY WrapUp

SMOTY WrapUp
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The 2015 The Expo Group Show Manager of the Year Awards were handed out as part of a gala celebration in conjunction with the TSNN Awards in early November at the AmericasMart in Atlanta. Presented on stage by VP of Communication Dana Freker Doody and VP/COO Randy Pekowski, the iconic obelisk crystal trophy was presented to five outstanding show managers in five separate tiers.  Here are some more images from that night courtesy of Les from The Photo Group.  In Tier 1, featuring shows with 150 booths or less, Linda Trummel, Manager of Events Services from Smith Bucklin accepts her...

What Trade Shows Can Learn from IKEA

What Trade Shows Can Learn from IKEA
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This guest post by Exhibit Marketing Strategist and consultant Marlys Arnold originally appeared on TSNN.com here.  It was almost exactly one year ago that I had my first IKEA experience, and since then I’ve been back more times than I can count. The first time my husband and I visited, we spent more than five hours exploring the non-traditional retail store, and most every visit since has been for at least an hour and a half, even if we knew exactly what we were looking for. (Of course most every visit also includes either a meal of Swedish meatballs in...

The Exposure Podcast 8 – Predictions and PCMA

The Exposure Podcast 8 – Predictions and PCMA
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Welcome to the November edition of the Exposure Podcast from The Expo Group. The Exposure Podcast is produced and hosted by Todd Carruth and Dana Freker Doody. This month’s Exposure podcast features an exclusive interview with The Expo Group’s VP/COO Randy Pekowski and his thoughts on the CEIR Predict Conference, the future of our industry and “disrupters” entering the playing field. And incoming PCMA Gulf States President, Dana Freker Doody explains the silent disco and we give kudos to our Show Manager of the Year award winners If you want to listen to this episode (or any previous episodes) right from your computer, click...

The Expo Group Show Manager of the Year Awards 2015

The Expo Group Show Manager of the Year Awards 2015
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The Expo Group Show Manager of the Year Award Winners Announced Irving, Texas – Oct. 15, 2015 – The Expo Group Show Manager of the Year Awards winners for 2015 emerged from a field of hard-working nominees committed to their craft. Created in 2000, the “SMOTY” Awards recognize show organizers who are creating amazing experiences with their exhibition and in their marketplace community. Congratulations to the 2015 SMOTY winners: Tier I, 150 booths or less: Linda Trummel, Manager, Event Services, SmithBucklin   Tier II, 151-300 booths: Wayneston Harbeson, VP of Operations and Event Services, National Association of Television Program Executives...

Fast Like Us

Fast Like Us
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Three directors of fastest-growing trade shows log in to a webinar. The bartender-moderator asks, “what does it take?” The first show director says, “change is required.” The second director says, “change is required.” The third one, “change is required.” That’s right – there’s no punchline, unless the joke is on you. Because that actually happened last week during the Trade Show News Network webinar Fast Like Us: What it Takes to be One of the Fastest-Growing Trade Shows in North America. During that webinar I was joined by three smart people making a difference in their show communities by leading...