Year: 2016

Ken Dec To Speak At HCEA

Ken Dec To Speak At HCEA
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The Expo Group’s Ken Dec, EVP/Marketing and Client Strategies, will be presenting a session at the HCEA HealthCare Marketing Summit in Alexandria, Virginia on Thursday, January 26, 2017.   The session entitled Experiential Storytelling Frameworks will provide attendees with a complete set of tools to guide them through creating attendee-centric, content rich exhibits, events and experiences. Topics covered include: •      Scripting the most compelling experience ‘story’ •      How to best leverage existing communications to build a compelling experience •      Kindle, Create and Collaborate to build a unique Attendee Journey •      Designing Physical, Emotional and Learning environments for ultimate impact •      Enlisting key internal stakeholders and assign content...

The Exposure Podcast for Dec 2016

The Exposure Podcast for Dec 2016
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Welcome to the December 2016 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth.  This month, the Exposure Podcast is all about technology as Dana and Todd discuss tech trends from Event Tech 2016, an interview with tech expert Dahlia El Gazzar and we find out Dana and Todd’s favorite tech gadget If you want to listen to this episode (or any previous episodes) right from your computer, click here.  To subscribe on iTunes, please click here.    Good News! The Exposure podcast is now available on STITCHER Radio .  You can also subscribe using your...

The Expo Group at IAEE Expo! Expo!

The Expo Group at IAEE Expo! Expo!
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Let’s develop a strategy for growing your show. How satisfied are you with attendee acquisition? Are you fighting exhibitor turnover and struggling to work with demanding sponsors?  We have a strategic method that can help you increase engagement, satisfaction and revenues.  Visit us in Booth 1271 at Expo!Expo! so we can talk about the future of your event.  Together we can inspire attendees and partners to THINK – FEEL – DO – KEEP – SHARE. Resulting in GROWTH for you.

5 Takeaways from Event Tech 2016

5 Takeaways from Event Tech 2016
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Special contribution from The Expo Group’s EVP of Marketing and Client Strategies Ken Dec Oliver Luckett opens Event Tech 2016 talking about The Social Organism. I’m just back from this annual event and in case you didn’t make it, here are some observations. 1. AI and the ‘learning’ event IBM’s story of its truly groundbreaking World of Watson event utilized AI to learn who attendees are (geography, industry, role, interests, etc.) and then recommended experiences to explore, other attendees to connect with, workshops to attend and Business Partners to engage with. Delivering the ‘personalized event experience’ isn’t in the future. It’s...

The Expo Group Named to Fastest-Growing List

The Expo Group Named to Fastest-Growing List
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  Irving, Texas – November 21, 2016 – The Expo Group has been named one of the fastest-growing privately owned firms in North Texas with a Dallas 100 Entrepreneur Award. This is the fourth time for the company to be recognized with the award. For 26 years, the Caruth Institute for Entrepreneurship at the SMU Cox School of Business and the Dallas 100TM sponsors including the Dallas Business Journal have celebrated the innovative spirit, determination and business savvy of area entrepreneurs. The annual event salutes “the diversity, creativity and resolve it takes to create and sustain a successful business in...

Correcha-Price Joins The Expo Group

Correcha-Price Joins The Expo Group
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Correcha-Price to Support Business Generation and Help Drive Company Growth as Strategic Advisor Irving, Texas – November 14, 2016 – Stacey Correcha-Price has joined the strategic sales team at The Expo Group, bringing her sales leadership, industry expertise and commitment to strategically improving the way people come together face to face. “We have long-admired Stacey’s impact on our mutual clients when she led sales at National Trade Productions, and she is a great fit for the custom services The Expo Group provides its clientele,” says Randy Pekowski, President and COO of The Expo Group.  “Her strategic-planning skills will help us drive...

Dan DiPietro Joins The Expo Group as National Sales Director

Dan DiPietro Joins The Expo Group as National Sales Director
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Dan DiPietro Joins The Expo Group as National Sales Director Irving, Texas – November 3, 2016 – The Expo Group continues to grow and has added Dan DiPietro to the team as National Sales Director. Dan has a rich industry experience that includes a technology background and strong sales acumen. “With The Expo Group’s growth, it is important to have the right people in the right places to serve our clients and share how we can impact their trade shows and events,” says Randy Pekowski, President and COO of The Expo Group. “Dan’s ability to understand the challenges and opportunities presented by...

The Exposure Podcast November 2016

The Exposure Podcast November 2016
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Welcome to the November 2016 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth.  This month we discuss the TSNN/SMOTY Awards weekend and talk about exhibitor’s wants and needs from show management as well as enhancing attendee engagement. Our guest interview features a special visit with IBM’s World Wide Event Strategy Marketing Manager Kristi Cates.  Kristi shares her thoughts on co-marketing with associations and providing a platform to reach event-based goals.  If you want to listen to this episode (or any previous episodes) right from your computer, click here.  To subscribe on iTunes, please click here. ...