Year: 2017

The Exposure Podcast December 2017

The Exposure Podcast December 2017
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Mary Pat Heftman Welcome to the December 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth.  In this month’s podcast, Dana and Todd visit visit with Mary Pat Heftman from the National Restaurant Association and current PCMA Chair. She shares tips on creating the largest food and beverage show in the world and the future plans of PCMA.  We also discuss the greatness of IAEE Expo! Expo! and wonder why Owen Wilson says “Wow!” If you want to listen to this episode (or any previous episodes) right from your computer, click here.  To subscribe on...

Quick Hits from Expo! Expo!

Quick Hits from Expo! Expo!
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We asked Toby Purdy, our Chief Sales Officer, to give us 5 quick hits about IAEE Expo! Expo! In San Antonio this past month.  Here’s what he had to say… Attending Expo! Expo! is always experiential as it’s the one time I get to see what is new and exciting in our industry. This year did not disappoint as I walked away with several learnings. Technology continues to dominate how we connect people. Whether it was LED beMatrix panels in our own The Expo Group booth to VR experiences in the new Tech Startup Competition, technology as a disrupter and...

Launching A Spectacle

Launching A Spectacle
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Earlier this year, Level 5 The Expo Group helped launch a 2. 25 billion dollar capital campaign for the University of Illinois at Urbana-Champaign.   According to Senior Director of Strategic Engagement for U of I, Christy Moss, the Level 5 team worked hard at "uncovering some of the brilliance and riches that live within" at the university.  Using a strategic process that involves multiple interviews with key constituents, Level5 The Expo Group determines the right fit for the culture of that school and then provides a creative plan to boldly bring this vision to life in spectacular fashion. Watch the video case...

Multigenerational Experience Design Webinar

Multigenerational Experience Design Webinar
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There may be as many as four generations attending your show/event/exhibit. So it’s crucial to be thoughtful about each generation’s influencers, learning styles, story bias and technology preferences, all while ensuring you are designing with ‘what’s in it for them’ in mind. You’ll leave this session with a complete set of tools to guide you through creating attendee-centric, content-rich events, exhibits and experiences for every generation that may be in attendance. Nicole O’Leary, The Expo Group’s Creative Director, will lead this insightful and useful look into how to design experiences that attract, engage, immerse and reward as many as 4...

Event Tech 2017 Takeaway – Ready For Primetime

Event Tech 2017 Takeaway – Ready For Primetime
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by Ken Dec, EVP of Marketing & Client Strategies and Aaron Martinez, Senior Designer The biggest takeaway from this year’s gathering of event technology providers at the 7th annual Event Tech is just how “ready-to-go” many of the technology tools we’ve been talking about are now actively being used to improve live, face-to-face experiences and their management.  Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), Bots and more are no longer just ideas we can/should imagine using – many companies already are implementing these technologies in powerful ways. The 3Rs – AR/VR/MR Still the buzz of the show, we saw more and...

December 2017 Celebrations

December 2017 Celebrations
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It may be getting cold outside but these birthday and celebrations should warm your heart.  Congrats!      And looking ahead to 2018, here’s your bonus celebrations!   

The Expo Group At IAEE Expo! Expo! 2017

The Expo Group At IAEE Expo! Expo! 2017
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We’re looking forward to seeing you at Expo! Expo!  Look for us in Booth #1137 to:  Learn more about ShowOptimizer™ – our online calculator that shows you how we invest our own money to help YOU invest in show-growing innovations while minimizing financial risk! Shows, Exhibits, Events oh my! – Hear more about how we help clients like you build unique, compelling, memorable and measurable experiences. Level5 – Get to know the newest addition to The Expo Group family, a team with over 25 years of production experience for global audiences of 250 to over 20,000.  The Expo Group’s Level5 can help you create a one-of-a-kind...

Simultaneous Events Wow Live Audiences

Simultaneous Events Wow Live Audiences
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Irving, Texas – Nov. 1, 2017 –  The Expo Group simultaneously launched two major campaigns with live events designed to capture the hearts and minds of attendees. University of Illinois at Urbana-Champaign “These two events underscore our ability to do unique things, to create boldly audacious events that are new and different and have tremendous impact,” says EVP, Creative for The Expo Group Michael McCauley. No one has the passion for live audience experiences like The Expo Group Level5, an experienced team of strategists, designers and execution specialists who help corporate, association and higher education clients engage and inspire. The...

From Supplier to Organizer – Why Expo! Expo! is Important To All

From Supplier to Organizer – Why Expo! Expo! is Important To All
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by Chad Chappell, National Sales Director at The Expo Group (originally printed on IAEEHQ.com)  We are only a short time away from one of the most important events of the year. The “show for shows”… Expo! Expo! 2017 in San Antonio. My name is Chad Chappell, CMP. As a longtime member of IAEE, I have been to the show more than a dozen times, and every year I find it even more valuable than the last. Having recently changed positions, I am very proud to be a National Account Director for The Expo Group. My focus on delivering an engaging...