Forbes recently published a terrific article entitled 3 Reasons Why CMO’s Should Embrace Experiential Marketing.
Lots of areas for agreement. But I think it could have gone a little deeper.
When I get asked the ‘Why Experiential?’ question, here’s my ‘Rule of Three‘ answer:
The Power of DOING something– There is a great Chinese quote (often misattributed to Confucius) “I hear and I forget. I see and I remember. I do and I understand” that social scientists have discovered to be true. Both emotional and logical memory…