Coalition Aims to Protect Trade Shows and Live Events

Coalition Aims to Protect Trade Shows and Live Events

April 23rd, 2020 0 Comments

Go LIVE Together leaders urge local, state, and federal legislators to consider measures for support and recovery

April 22, 2020 – DALLAS – The Expo Group, an exhibitions and events partner that invests in growth, today announced their support as a founding partner for Go LIVE Together, a coalition of 80 founding partners who have joined forces to support legislative actions that will aid the industry’s recovery from COVID-19. The coalition — representing over 4,000 companies with U.S. operations — is bound by the belief nothing in the world will ever replace the power and need for trade shows and live events.

“People are forever changed by their experiences at trade shows and live events,” says The Expo Group President and COO Randy Pekowski. “People are better able to build the kind of trust that leads to advancements in commerce, science, education and the human condition when they come together in a live setting. It’s vital legislators understand the role those who organize and support live events play in our nation’s recovery.”

Events serve as a massive incubator for innovation and economic growth. Advocating for recovery funding will be essential – not only to the events industry – but to the healing and recovery efforts of the global economy.

  • Live events contribute nearly $1 trillion to the U.S. economy annually, with events touching every major sector that makes up the U.S. GDP.
  • In 2019, the events industry employed 3 million workers directly, with a total impact of close to 7 million jobs.
  • The live events industry employs millions of union workers, general laborers, strategists, marketers, concession stand workers, entertainers, riggers, project managers, and more.
  • Over 80 percent of the companies that serve the live events industry are small, with many being women and minority-owned businesses.

Please join efforts in advocating for companies that understand and support live events

Let’s Go LIVE Together! Visit and #GoLiveTogether on social media to learn more.

About Go LIVE Together

Go LIVE Together comprises a coalition of 80 founding partners representing over 4,000 companies with operations in the U.S. and 112 other countries. The coalition has assembled to ensure that, when the health crisis is over, the voices and concerns of the live events industry are addressed in local, state, and federal recovery funding related to COVID-19. The live events industry is a diverse, valuable, and vibrant ecosystem that contributes nearly $1 trillion to the U.S. economy and employs millions of workers. Visit to learn more and support this initiative.

About The Expo Group

The Expo Group helps grow revenues and advance causes through the design and execution of compelling, memorable experiences. Imagination fuels our passion to create trade shows, events and exhibits that engage people on a higher level. The company has headquarters near Dallas with offices in Austin, Baltimore, Boston, Chicago, Detroit, Las Vegas, Orlando, San Antonio and Washington D.C. Learn more at or contact Dana Freker Doody at 972.580.9000 or

General, Press Release