Busyness. Stress. The whirlwind. Whatever you want to call it, exhibitors suffer from it.
When the new Perspective Series of rental exhibits from The Expo Group launched, part of the goal was to make exhibiting even easier.
Nothing can be easier than having a great-looking booth ready to go when the on-site team arrives – and then walking away when the show closes. That’s exactly what happened for Arlene Shows, Marketing Director of Trade Show News Network, at her recent trade show.
“We had a personal representative from The Expo Group assigned to us (talk about feeling special!) so all our ‘i’s’ were dotted and ‘t’s’ crossed,” Shows said. “Then we locked our cabinet up and walked away to meet with customers post show.”
And when it comes to activities during the show, well, there’s a Perspective Series design intended for any strategic exhibiting goal. Shows shopped online at perspectiveseries.com to choose the exhibit most aligned with her show goals, which was to create an engaging environment for open dialogue. She chose the Huddle, then made a couple modifications.
“The design allowed our visitors an inviting environment for full engagement with our staff.
Attendees were able to write on our wall which allowed fun discussions to ensue and multiple social media opportunities to take place,” she shared.
All the Perspective Series exhibits are eco-friendly since they are restored and reused. For Shows’ team, that was an added bonus because it “tied in nicely to our ‘green’ theme – a home run for our brand!”
This line of exhibits is simple to shop for at perspectiveseries.com and align with ROI intentions. The brand experience should be compelling, memorable and measurable – but also easy.