At The Expo Group's recent signature event, xplore, Michael McCauley from Williams/Gerard shared several insights during his presentation dealing with the three Cs of Success – Creativity, Community and Consciousness. In this short video clip, Michael talks about how creativity is the new currency for the 21st century and discusses six guideposts that event creators should follow to get a whole new mindset.
Our next xplore is coming to Dallas in September. Featuring professional speakers providing real insight on today's experiential marketing needs and event technology tools, The Expo Group's signature event series provides an outstanding educational oppportunity for event professionals.
For more information, contact Dana Freker Doody at ddoody (at) theexpogroup.com.