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Audrey Liptak in the Employee Spotlight

In the Employee Spotlight this month is our Amaze Award Winner, Senior Designer Audrey Liptak.

Transform and Engage at NBMBAA

The National Black MBA Association® enlisted The Expo Group’s help to transform and reimagine what had for many years been perceived as a “job fair” into a more personalized event[…]

The Exposure Podcast for August 2019

This month, Todd and Dana talk with meeting planner, consultant and author Jessica Levin as she shares her insight on charitable activations for association and corporations

The Importance of Recognition

If you know someone who has impacted the world around you, chances are they are unaware of just how far reaching their impact is.  But you can create a moment for them that might aim their eyes to a world they have touched.

Change Your Perspective

Exhibitors can now get the look of a custom-built exhibit for the price of a rental. With The Expo Group’s Perspective Series of rental exhibits,  a unique and memorable brand[…]

Transformation Versus Change

The difference between change and transformation is a debate that has grown in importance as events and trade shows tackle new strategies to reach their audiences.

The Exposure Podcast for July 2019

This month, Todd and Dana talk to event podcast pioneer Mike McAllen about how podcasting can be an effective community building tool for your association, event or trade show

Disruption Builds Toward Experiential Transformation at C2

The word disruption is everywhere today. Shows and events are undergoing significant changes to keep up with higher audience expectations and the influx of technology…

4 Tips from Experiential Marketing Summit 2019

The Annual Experiential Marketing Summit is the world’s largest conference on experiential marketing. Here’s 4 tips our Director, Brand Experience Todd Carruth, discovered at the event.

Podcast Episodes

The Exposure Podcast for August 2019

This month, Todd and Dana talk with meeting planner, consultant and author Jessica Levin as she shares her insight on charitable activations for association and corporations

The Exposure Podcast for July 2019

This month, Todd and Dana talk to event podcast pioneer Mike McAllen about how podcasting can be an effective community building tool for your association, event or trade show

The Exposure Podcast for June 2019

Welcome to the June 2019 edition of The Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. Journalist Michael Hart shares insights he[…]

The Exposure Podcast for May 2019

Welcome to the May 2019 edition of The Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. This month on The Exposure Podcast,[…]

SEE YOUR EXHIBITORS

Download the The Invisible Exhibitor paper to learn what exhibitors think and need from organizers.

The Invisible Exhibitor Continued

What They’re STILL Not Telling You 

Research into the plight of exhibiting in the U.S. reveals that while much has changed in the decade since our original Invisible Exhibitor paper, too much remains the same. Of the exhibitors participating in this update, 75% of them said show managers could do more to make things easier and better. Those who understand how this could impact the future of their events should read this latest paper with its four areas for consideration.

The Right Tech at the Right Time

Which technologies help you make the biggest impact?

How do you choose the right one, matched to your messaging, audience and goals? The Expo Group’s free white paper provides simple, clear descriptions of 18 engaging technologies and our professional guidance about when it’s best to use each.

GREAT EVENT TECH IS EVERYWHERE

What a hassle. Read The Right Tech at the Right Time paper today for help guiding you through it.

GET THE WHOLE STORY

Download the full white paper and find out what makes some shows grow and prosper while others fall short and disappear.

The Invisible Exhibitor

What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show)

Ten years later, are your exhibitors being treated any better? Here are some sustaining recommendations for how to better serve exhibitor clients and create a robust marketplace where business gets done.

A Generational Shift in Exhibit Expectations

What’s in store for the future of trade shows and exhibitions?

From digital technology to the attitude you project, Millennials and Generation Z have entirely new and raised expectations. Here’s what you should know about them, and how the years ahead can really be a trade show renaissance.

GET THE WHOLE STORY

Download the full white paper and find out what this new generation of professionals has in store for the exhibition industry.