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The Exposure Podcast for May 2019

Welcome to the May 2019 edition of The Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. This month on The Exposure Podcast,[…]

The Invisible Exhibitor: Implement Innovation Now

People like to talk about innovation, but very few really enjoy implementing it. The reality is that many show organizers are reluctant to rock the boat. Only, exhibitors are ready to rock it…

The Invisible Exhibitor: Hungry for Innovation

Many of us know the trade show floor so well we could probably enter one for the first time with a blindfold on and not bump into anything. The exhibitors we talked to in The Invisible Exhibitor study are ripe for something different..

Video Replay: Beacons 101 Webinar

Beacons can provide valuable information about attendee behavior, engagement activities and layouts. But how do you get started? Register for this free on-demand webinar to discover more…

Meet Orlando Flete

Meet Orlando Flete, Warehouse Associate, who is in the Employee Spotlight this month. Orlando has been with The Expo Group for four years and has worked in Operations for two years.

American Makerspace of Goshen, Indiana Inspires Epiphanies

Heading to the Janus factory in Goshen, Indiana for the first big maintenance on his motorcycle led EVP, Creative Michael McCauley to a few epiphanies. Read more about how everyone is so engaged and passionate there it is infectious.

Exhibits Line Makes it Easy

Busyness. Stress. The whirlwind. Whatever you want to call it, exhibitors suffer it. When the new Perspective Series of rental exhibits from The Expo Group launched, part of the goal was to make exhibiting even easier.

The Invisible Exhibitor: Incubate Business on the Show Floor

Companies now participate in trade shows for different reasons than they did in 2008. The exhibit hall is no longer just the place where, as we have said for years, “buyers and sellers meet.”

The Invisible Exhibitor: Turn Your Show Into a Business Incubator

Show organizers have begun to realize it isn’t just sales leads exhibitors seek when they invest in events — they’re also looking for new business partners.

Podcast Episodes

The Exposure Podcast for May 2019

Welcome to the May 2019 edition of The Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. This month on The Exposure Podcast,[…]

The Exposure Podcast for April 2019

This month, we visit with Manolita Moore with the North American Veterinary Community and learn some new ideas for acquisition and retention for trade shows. 

The Exposure Podcast for March 2019

This month, we interview two industry veterans that also happen to have a podcast. Don Svehla and Mike Morrison share their thoughts on changing trade show landscape.  

The Exposure Podcast for February 2019

This month, we visit with our VP of Sales Development Shannon McDaniel about our new event technology platform ExpoSuite.

A Generational Shift in Exhibit Expectations

What’s in store for the future of trade shows and exhibitions?

From digital technology to the attitude you project, Millennials and Generation Z have entirely new and raised expectations. Here’s what you should know about them, and how the years ahead can really be a trade show renaissance.

GET THE WHOLE STORY

Download the full white paper and find out what this new generation of professionals has in store for the exhibition industry.

GET THE WHOLE STORY

Download the full white paper and find out what makes some shows grow and prosper while others fall short and disappear.

The Invisible Exhibitor

What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show)

Ten years later, are your exhibitors being treated any better? Here are some sustaining recommendations for how to better serve exhibitor clients and create a robust marketplace where business gets done.