THOUGHT LEADERSHIP

Explore the Latest

  • All
  • General
  • Higher Education
  • Podcast
  • Press Release
  • Remarkable People
  • Webinars

Moving Forward at SOHO

Kudos to our client SOHO Expo for their December trade show in Orlando! With a commitment to keeping everyone healthy, the SENPA Natural Industry Alliance worked alongside with The Gaylord[…]

Loving What We Do – Celeb Sighting Part Deux

We love trade shows and the variety of experiences that come with them. This month, it’s Celebrity Edition Part 2: Who’s the most famous person you’ve met thanks to a trade show or event?

Randy Pekowski Named To ESCA Board

The Exhibition Service Contractors Association has announced that Randy Pekowski, President & COO at The Expo Group, will join its board of directors beginning January 2021.

January 2021 Edition of The Exposure Podcast

On the January 2021 The Exposure Podcast discover Engagement Strategies for Hybrid, Virtual and Live Events as we share the audio from this educational session presented by Dana Freker Doody and speaker Thom Singer at IAEE’s Expo! Expo! last month. 

Tips From Our Thought Leaders

Two speaking engagements on December 9 showcased our thought leadership.

Webinar: Wired For Wonder

Join NeuroCognitive Fitness founder Dee O’Neill as she shares the principles and science related to wonder, topic of the new e-book “Wired For Wonder” available now.

“Wired for Wonder” Shows How Awe Experiences Transform Audiences

Brain science principles from our new e-book can lead to more compelling, memorable, positive experiences in events and trade shows.

Employee Spotlight December 2020

Our VP, Strategic Sales April Hurley steps into the spotlight this month.  Discover why fishing is her favorite pastime, what she thinks about travel and how client transparency speeds business.

Loving What We Do – Celeb Sighting

We love trade shows and the variety of experiences that come with them. This month we’re asking: Who’s the most famous person you’ve met thanks to a trade show or event?

Podcast Episodes

January 2021 Edition of The Exposure Podcast

On the January 2021 The Exposure Podcast discover Engagement Strategies for Hybrid, Virtual and Live Events as we share the audio from this educational session presented by Dana Freker Doody and speaker Thom Singer at IAEE’s Expo! Expo! last month. 

December 2020 Edition of The Exposure Podcast

Adam Parry from Event Industry News.com joins us from the UK this month to talk about event trends, producing a hybrid Event Tech Live and how to choose between tech providers.

November 2020 Edition of The Exposure Podcast

This month, Todd and Dana visit with Martha Donato from MAD Event Management and talk about her recent Expo Recovery event and explore what other organizers are talking about when it comes to the future of events.

October 2020 Edition of The Exposure Podcast

This month, Todd and Dana visit with David Audrain from ExpoDevCo and SISO and get his thoughts on what needs to happen to get events moving forward again as well some great insights on advocacy.

WIRED FOR WONDER

Discover how awe experiences transform event participants.

Did you know that when you bring awe elements into your event, you can create more powerful experiences for your participants? Explore how to move audiences from a transactional mindset to a transformational one with this free e-book from The Expo Group.

THE TRANSFORMATIVE POWER OF AWE

We’re wired for wonder. Discover why you should embrace the state of awe.

SEE YOUR EXHIBITORS

Download the The Invisible Exhibitor paper to learn what exhibitors think and need from organizers.

The Invisible Exhibitor Continued

What They’re STILL Not Telling You 

Research into the plight of exhibiting in the U.S. reveals that while much has changed in the decade since our original Invisible Exhibitor paper, too much remains the same. Of the exhibitors participating in this update, 75% of them said show managers could do more to make things easier and better. Those who understand how this could impact the future of their events should read this latest paper with its four areas for consideration.

The Right Tech at the Right Time

Which technologies help you make the biggest impact?

How do you choose the right one, matched to your messaging, audience and goals? The Expo Group’s free white paper provides simple, clear descriptions of 18 engaging technologies and our professional guidance about when it’s best to use each.

GREAT EVENT TECH IS EVERYWHERE

What a hassle. Read The Right Tech at the Right Time paper today for help guiding you through it.

GET THE WHOLE STORY

Download the full white paper and find out what makes some shows grow and prosper while others fall short and disappear.

The Invisible Exhibitor

What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show)

Ten years later, are your exhibitors being treated any better? Here are some sustaining recommendations for how to better serve exhibitor clients and create a robust marketplace where business gets done.

A Generational Shift in Exhibit Expectations

What’s in store for the future of trade shows and exhibitions?

From digital technology to the attitude you project, Millennials and Generation Z have entirely new and raised expectations. Here’s what you should know about them, and how the years ahead can really be a trade show renaissance.

GET THE WHOLE STORY

Download the full white paper and find out what this new generation of professionals has in store for the exhibition industry.