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Loving What We Do Part II

We love trade shows. We love events. Most of all we love helping people come together to connect, learn, conduct business, get inspired and have some fun. Maybe Covid-19 is[…]

Clients Voice Confidence in Trade Shows, The Expo Group

The Expo Group, an exhibitions and events partner that invests in growth, is announcing several extended contractual deals that signal a belief in the return to live events and trade shows.

Webinar: Mitigating Risk and Moving Forward

Learn ideas about decision-making processes, mitigating health risks and communicating change that will enable more events to move forward in the United States in this new webinar from The Expo Group.

Advocacy Resources

Several organizations have created advocacy opportunities for those working in live events and trade shows. If you are looking to help support our industry, check out these resources.   Go[…]

Loving What We Do

We love trade shows. We love events. Most of all we love helping people come together to connect, learn, conduct business, get inspired and have some fun. Maybe Covid-19 is[…]

When Halting Campaign Momentum is not an Option

Many seek to “convert” in-person events into a virtual experience. It’s not an apples-to-apples conversion but you can rely on the same solid process to make it happen. Discover how we took one show on the digital “road.” 

Rethinking the Booth from an Exhibitor Perspective

Exhibiting in 2020 is not for the faint of heart. Telling your brand story now more than ever requires strategy, creativity and resourcefulness. Moving Forward Together demands a new way of thinking.

Stadium Signage Solutions

Officials at sporting venues around the world have been faced with difficult decisions during this COVID-19 pandemic and The Expo Group is here to offer assistance and an opportunity to make up for lost revenue.

Employee Spotlight – September 2020

In the spotlight this month is someone all our employees lean on — Tiffany Tinsley, Director, Human Resources.

Podcast Episodes

September 2020 Edition of The Exposure Podcast

Listen as we visit with The Expo Group’s new Public Health Advisor Lauren Sauer about the overall state of the pandemic and her suggestions on how to mitigate risk and move forward with live events and trade shows.

August 2020 Edition of The Exposure Podcast

This month on The Exposure Podcast, Dana and Todd visit with performance coach Lindsey Davis and our VP, Strategic Services JoAnn Peroutka at Level 5 Events by The Expo Group.

July 2020 Edition of The Exposure Podcast

This month on The Exposure Podcast, Dana and Todd visit with the editor of Exhibit Magazine Travis Stanton as he shares the latest insights regarding COVID-19’s impact on the trade show industry.

June 2020 Edition of The Exposure Podcast

This month on The Exposure Podcast, Dana and Todd visit with Dr. Shawn Bediako, a professor from the University of Maryland system, about the psychological factors involved in getting people ready to return to large events.

SEE YOUR EXHIBITORS

Download the The Invisible Exhibitor paper to learn what exhibitors think and need from organizers.

The Invisible Exhibitor Continued

What They’re STILL Not Telling You 

Research into the plight of exhibiting in the U.S. reveals that while much has changed in the decade since our original Invisible Exhibitor paper, too much remains the same. Of the exhibitors participating in this update, 75% of them said show managers could do more to make things easier and better. Those who understand how this could impact the future of their events should read this latest paper with its four areas for consideration.

The Right Tech at the Right Time

Which technologies help you make the biggest impact?

How do you choose the right one, matched to your messaging, audience and goals? The Expo Group’s free white paper provides simple, clear descriptions of 18 engaging technologies and our professional guidance about when it’s best to use each.

GREAT EVENT TECH IS EVERYWHERE

What a hassle. Read The Right Tech at the Right Time paper today for help guiding you through it.

GET THE WHOLE STORY

Download the full white paper and find out what makes some shows grow and prosper while others fall short and disappear.

The Invisible Exhibitor

What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show)

Ten years later, are your exhibitors being treated any better? Here are some sustaining recommendations for how to better serve exhibitor clients and create a robust marketplace where business gets done.

A Generational Shift in Exhibit Expectations

What’s in store for the future of trade shows and exhibitions?

From digital technology to the attitude you project, Millennials and Generation Z have entirely new and raised expectations. Here’s what you should know about them, and how the years ahead can really be a trade show renaissance.

GET THE WHOLE STORY

Download the full white paper and find out what this new generation of professionals has in store for the exhibition industry.