THOUGHT LEADERSHIP

Explore the Latest

  • All
  • General
  • Higher Education
  • Level5 Events
  • Podcast
  • Remarkable People
  • Webinars

Evidence-Informed Event Reopening Tracker

In this post, we are looking at the science and data surrounding COVID-19 and how it might translate to the capability of reopening events and trade shows.

Loving What We Do, Part III

We love trade shows. We love events. And we would love to find out what was your first job in events/trade shows and what did you love about it?

Employee Spotlight November 2020

This month, the employee spotlight shines on our VP, Exhibitor Experience Yvette Charoo. See why she says right now is an “opportunity to Refocus, Reinvent & Reconnect”

The Expo Group Out and About

We’re “traveling” in November and December – And we hope you will join us either virtually or in-person! 

November 2020 Edition of The Exposure Podcast

This month, Todd and Dana visit with Martha Donato from MAD Event Management and talk about her recent Expo Recovery event and explore what other organizers are talking about when it comes to the future of events.

Webinar: Mitigating Risk and Moving Forward

Learn ideas about decision-making processes, mitigating health risks and communicating change that will enable more events to move forward in the United States in this new webinar from The Expo Group.

The Expo Group Calendar for 2021

Get a head start on your planning for next year with an official The Expo Group Calendar for 2021.

Big Ideas and Bold Plans

Leveraging many of the university’s existing outreach vehicles, Level5 Events worked with URI Foundation and Alumni Relations partners to develop a multi-channel approach to launching Big Ideas. Bold Plans.

Employee Spotlight – October 2020

The October Employee spotlight shines on Dan Crawford, our VP of Sales based in Orlando. He got his start in the business over 20 years ago when a friend asked[…]

Podcast Episodes

November 2020 Edition of The Exposure Podcast

This month, Todd and Dana visit with Martha Donato from MAD Event Management and talk about her recent Expo Recovery event and explore what other organizers are talking about when it comes to the future of events.

October 2020 Edition of The Exposure Podcast

This month, Todd and Dana visit with David Audrain from ExpoDevCo and SISO and get his thoughts on what needs to happen to get events moving forward again as well some great insights on advocacy.

September 2020 Edition of The Exposure Podcast

Listen as we visit with The Expo Group’s new Public Health Advisor Lauren Sauer about the overall state of the pandemic and her suggestions on how to mitigate risk and move forward with live events and trade shows.

August 2020 Edition of The Exposure Podcast

This month on The Exposure Podcast, Dana and Todd visit with performance coach Lindsey Davis and our VP, Strategic Services JoAnn Peroutka at Level 5 Events by The Expo Group.

SEE YOUR EXHIBITORS

Download the The Invisible Exhibitor paper to learn what exhibitors think and need from organizers.

The Invisible Exhibitor Continued

What They’re STILL Not Telling You 

Research into the plight of exhibiting in the U.S. reveals that while much has changed in the decade since our original Invisible Exhibitor paper, too much remains the same. Of the exhibitors participating in this update, 75% of them said show managers could do more to make things easier and better. Those who understand how this could impact the future of their events should read this latest paper with its four areas for consideration.

The Right Tech at the Right Time

Which technologies help you make the biggest impact?

How do you choose the right one, matched to your messaging, audience and goals? The Expo Group’s free white paper provides simple, clear descriptions of 18 engaging technologies and our professional guidance about when it’s best to use each.

GREAT EVENT TECH IS EVERYWHERE

What a hassle. Read The Right Tech at the Right Time paper today for help guiding you through it.

GET THE WHOLE STORY

Download the full white paper and find out what makes some shows grow and prosper while others fall short and disappear.

The Invisible Exhibitor

What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show)

Ten years later, are your exhibitors being treated any better? Here are some sustaining recommendations for how to better serve exhibitor clients and create a robust marketplace where business gets done.

A Generational Shift in Exhibit Expectations

What’s in store for the future of trade shows and exhibitions?

From digital technology to the attitude you project, Millennials and Generation Z have entirely new and raised expectations. Here’s what you should know about them, and how the years ahead can really be a trade show renaissance.

GET THE WHOLE STORY

Download the full white paper and find out what this new generation of professionals has in store for the exhibition industry.