The Annual Experiential Marketing Summit is the world’s largest conference on experiential marketing. Here’s 4 tips our Director, Brand Experience Todd Carruth, discovered at the event.
Receiving an ROI report is great. But preparing an ROI report, that is a different story. It takes research, strategy and foresight at every level to maximize the return on[…]
Change is good. Transformation is better. By infusing story, harmony, empathy and play into events, marketers can create experiences that truly transform people. Michael McCauley will share examples of how[…]
Meet Marilu Muniz, our Drape Department Supervisor. Marilu has been with The Expo Group for 29 years and loves the family environment and flexibility. As Supervisor, she oversees a team[…]
The Expo Group team is eager to participate in several industry-related events this summer.
Welcome to the June 2019 edition of The Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. Journalist Michael Hart shares insights he[…]
The Expo Group recently released a study of trade show exhibitor needs in a white paper now available online.
Welcome to the May 2019 edition of The Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. This month on The Exposure Podcast,[…]
People like to talk about innovation, but very few really enjoy implementing it. The reality is that many show organizers are reluctant to rock the boat. Only, exhibitors are ready to rock it…
This month, we visit with Manolita Moore with the North American Veterinary Community and learn some new ideas for acquisition and retention for trade shows.
This month, we interview two industry veterans that also happen to have a podcast. Don Svehla and Mike Morrison share their thoughts on changing trade show landscape.
Download the The Invisible Exhibitor paper to learn what exhibitors think and need from organizers.
DOWNLOAD WHITE PAPER
Please find The Invisible Exhibitor white paper you requested attached below.
The Expo Group Team
What They’re STILL Not Telling You
Research into the plight of exhibiting in the U.S. reveals that while much has changed in the decade since our original Invisible Exhibitor paper, too much remains the same. Of the exhibitors participating in this update, 75% of them said show managers could do more to make things easier and better. Those who understand how this could impact the future of their events should read this latest paper with its four areas for consideration.
Which technologies help you make the biggest impact?
How do you choose the right one, matched to your messaging, audience and goals? The Expo Group’s free white paper provides simple, clear descriptions of 18 engaging technologies and our professional guidance about when it’s best to use each.
What a hassle. Read The Right Tech at the Right Time paper today for help guiding you through it.
Please find the Right Tech at the Right Time white paper you requested attached below.
Download the full white paper and find out what makes some shows grow and prosper while others fall short and disappear.
What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show)
Ten years later, are your exhibitors being treated any better? Here are some sustaining recommendations for how to better serve exhibitor clients and create a robust marketplace where business gets done.
What’s in store for the future of trade shows and exhibitions?
From digital technology to the attitude you project, Millennials and Generation Z have entirely new and raised expectations. Here’s what you should know about them, and how the years ahead can really be a trade show renaissance.
Download the full white paper and find out what this new generation of professionals has in store for the exhibition industry.
Please find the Designing for Multi-Generations white paper you requested attached below.