New Perspective Series of Rental Exhibits Illuminates Need for Purpose-Driven Exhibiting
Custom Rentals Rising as Exhibitors Focus on Core Objectives
Irving, Texas – Sept. 5, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, is delivering purposefully designed rental exhibits to exhibitors capitalizing on face-to-face marketing to realize big returns. More exhibitors are considering custom rentals, according to Exhibitor Online, as smart brand managers clarify event goals and how their structures support their objectives.
Paying close attention to trends in attendee engagement and the needs of successful exhibiting brands, The Expo Group created the new Perspective Series to support solid marketing goals and make life easier for exhibitors. The custom-look rental exhibits are available via an interactive online catalog, which currently features a Rent 3, Get One Free incentive to reward loyalty. The special offer on Perspective Series further boosts ROI in a way only changing to Perspective can, with the Series’ unmatched quality, affordability and flexibility.
“Smart brands use trade shows to meet specific goals, and our Perspective Series addresses those while in a way no one has before,” says The Expo Group Chief Sales Officer Toby Purdy. “These exhibits are priced affordably and already are being deployed to trade shows across the United States.”
Brand experience and exhibits managers can choose from the designs purposefully built to gather Leads, be Social, show off Demos, Launch new products, encourage Shopping or create an Oasis for attendees. A smart exhibitor looking to drive buying behavior in attendees, for example, will find an array of exhibits that include spots for one-on-one conversations and product displays in the Product Demo area of the Perspective Series online catalog.
“We’ve ensured each design attracts, immerses, engages and rewards attendees,” Purdy says, “so all an exhibitor needs to do is identify what they want to achieve at the trade show and start shopping in our online catalog.”
The underlying structures in the Perspective Series are virtually invisible, creating an ideal canvas for messaging and giving brands a clean, head-turning appearance. The system components set up fast to save exhibitors time and money.
Experience how easy it is to shop for a quality rental exhibit by viewing the collection at www.perspectiveseries.com.
About The Expo Group
The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody at 972.580.9000 or dfrekerdoody@theexpogroup.com.