Is Your Exhibit Floor Fascinating?
Do attendees have an “intense emotional focus” to your exhibition? Fascinating.
As people demand more from their experiences, demand to be entertained, demand speed unlike ever before, show organizers and event planners must deliver fascinating experiences in order to
- Create positive memories for attendees
- Drive emotional connections among your community
- Inspire loyalty to your brand
- Retain current customers
- Attract new followers through word of mouth
Dana Freker Doody recently presented this idea at the IAEE Central Texas Chapter and will deliver an expanded encore at 11am Thursday, Dec. 6 for IAEE’s Expo!Expo! Annual Meeting.
Think about how you can make a shift, turn good to great, deliver the wow, and all those other esoteric catchphrases that appeal to humans, that appeal to the basic human nature of your attendees and fascinates them. Shifts in floorplan layout, perhaps creating exhibit hall activities, and even engaging the five senses may push you closer to your show’s strategic goals.
“When customers are fascinated by you and your message, they’re more likely to trust, believe and respect you,” says Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation.
How are you fascinating your community? Is your exhibit floor a happenin’ place? What has resulted from your efforts?