The Expo Group offers a complete suite of Marketing Services to build your brand,
drive demand and continuously improve the performance of your event with:

Strategic Brand Reviews and Positioning • Experience Mapping and Planning • Attendee, Exhibitor and Sponsorship Marketing

Business Reviews

The great futurists we work with and study highlight the key cultural, economic, generational and technological trends impacting the world – and your show – so we help identify what to do about it.

If your organization needs to update how it is perceived by the community, we can help build a unique, compelling and actionable brand position. For the International Association of Fire Chiefs, our strategy work helped reinforce the role they play.


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Telling the Story

Does your event story reflect why it matters, what purpose it serves and why it is a must-attend event? We help organizations transform their story beyond a theme to truly answer the question ‘Why should I attend, exhibit or sponsor your show?’ It’s how we helped the Society for Neuroscience overcome international attendance barriers and grow their show by more than 10% and almost $1 million!

Marketing Matters

Powerful video and technology-enabled campaigns drive attendee registration, exhibitor sales and sponsorship revenue. Our team excels at multi-platform campaign design, development and deployment with specific emphasis on Video. Hype video production and one-to-one video targeting are all accessible for our clients.

We Invest Today. You Grow Tomorrow.
Let's Create Together.