FORM MEETS FUNCTION
Our approach to experience design is to Attract, Engage, Immerse and Reward all of your audiences – whether that be attendees, partners, exhibitors, sponsors, speakers, or press in unique, memorable and measurable ways.
We are partners in your success. Here’s how we’ve helped brands connect.
Co-investment in Video Marketing Pays Dividends
How do you best use technology and media to alert a pool of potential attendees about the innovative ideas at your show? That was the challenge facing the organizers of METALCON, who enlisted the help of The Expo Group and our ShowOptimizer tool to boost marketing of “The Total Experience.”
Pavilion Design Unifies Brand
One booth representing 28 countries can be a challenge. Those managing country pavilions often look to The Expo Group to produce an engaging environment to showcase the products from around the world. Our Single Source Solution® means we are skilled at handling multiple requirements coming from many different sources.
Experience Design Enables Stronger Engagement
NBMBAA®️ enlisted The Expo Group to help transform and reimagine what had for many years been perceived as a “job fair” into a more personalized event that would draw former attendees, who already had jobs, back to the event to explore resources and contacts that would help them further develop their careers.
Reimagined PWX Sets Tone for Future
Recently rebranded as PWX, the American Public Works Association looked to The Expo Group to provide guidance on reinventing with new design elements and conversational networking and educational areas. The Expo Group also introduced beacon technology to measure attendee engagement and help APWA create a better experience for members.
Creative Guideposts Set Stage for Success
The University of Kentucky faced a daunting challenge – Generate private funds to meet budget shortfalls that have a profound influence on the university and the entire commonwealth of Kentucky. Discover how Level5 Events by The Expo Group used elements from 6 essential guideposts to drive success and produce an emotionally-charged experience that moved this important audience to give.
Customized Exhibit Achieves Show Objectives
Personalized design was required for RichRelevance, a company that prides itself on providing personal options for customers. Their new design features a private meeting area, demo stations, large storage capability and designer details to meet their specific trade show program goals.
Transformed Layout Inspires New Ways to Connect
Retail & e-commerce go hand in hand as the National Retail Federation’s Shop.org event delivers insights into the future of the digital retail industry. To meet their objective of driving greater attendee engagement, The Expo Group created for Shop.org a seamless experience to match the level of reinvention and transformation happening across the entire event.
Level5 Events Strategy, Content Launches $3 Billion Gators Go Greater Campaign
Established in 1853, the University of Florida has a long history of leading research and fundraising efforts to make a difference in Florida and around the world. Level5 partnered with the university to launch their 4th comprehensive campaign, “Go Greater” with a goal of $3 billion. Our team of experienced strategists, designers and producers developed and designed a production that included creative messaging, media creation and full production staging to educate and excite the audience.
Value-Driven Exhibit Increases ROI
The worldwide leader in food-processing equipment manufacturing, Heat and Control turned to The Expo Group to design and produce a new, energizing space on the trade show floor. Their exhibits program cools down costs without sacrificing attendee interactivity.