We asked Toby Purdy, our Chief Sales Officer, to give us 5 quick hits about IAEE Expo! Expo! In San Antonio this past month. Here’s what he had to say…
Attending Expo! Expo! is always experiential as it’s the one time I get to see what is new and exciting in our industry. This year did not disappoint as I walked away with several learnings.
Technology continues to dominate how we connect people.
Whether it was LED beMatrix panels in our own The Expo Group booth to VR experiences in the new Tech Startup Competition, technology as a disrupter and engager helped create a connection at the show.
Big Data is now part of our industry but complexity remains in how to use it.
We often hear people talk about the importance of capturing data points but the ability to strategically utilize that data remains just as important.
Content Curation is no longer a “nice-to-have” but a “must-have.”
Weeding out the good from the bad adds value and brings opportunity.
Associations are redefining their shows – creating new models for engaging exhibitors and attendees.
Not being afraid to challenge the status quo and beta test part of your show is a sure sign of growth and willingness to do what it takes to remain relevant in your industry.
We are definitely an international industry and growth will continue to come from global markets.
It’s a global economy and we’re seeing face-to-face marketing expand from around the world.
Next year’s IAEE Expo! Expo! will be held Dec. 11- 13 in New Orleans.