Simultaneous Events Wow Live Audiences

Simultaneous Events Wow Live Audiences

November 1st, 2017 0 Comments

Irving, Texas – Nov. 1, 2017 –  The Expo Group simultaneously launched two major campaigns with live events designed to capture the hearts and minds of attendees.

University of Illinois at Urbana-Champaign

“These two events underscore our ability to do unique things, to create boldly audacious events that are new and different and have tremendous impact,” says EVP, Creative for The Expo Group Michael McCauley.

No one has the passion for live audience experiences like The Expo Group Level5, an experienced team of strategists, designers and execution specialists who help corporate, association and higher education clients engage and inspire. The Expo Group is investing in growth-focused experience design and enabling affordable innovation for clients.

Level5 alludes to the fifth era of human society, that of Imagination. We are moving beyond the information age. The Expo Group Level5 works with clients on live events from general sessions to sales meetings to global launches like these two university examples. The two university fundraising campaigns involved global production teams crafting unforgettable experiences including bits of strategic message development, projection mapping, script writing, speaker and volunteer management, look and feel and audience interaction.

University of Florida

University of Florida and University of Illinois at Urbana-Champaign were the hosts of these unrelated but simultaneous events to launch fundraising campaigns totaling more than $5 billion. The word out of UF: “From the initial conversation all the way through the actual kickoff, our experience with Level5 was Level 6! When we say Go Gators, Go Greater, Level 5 helped us Go Greater.”



About The Expo Group
The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at or contact Dana Freker Doody directly at 972.580.9000 x1644 or


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