How Bots Are Improving Human-Centered Experience Design
by Ken Dec, EVP, Marketing and Client Strategies at The Expo Group
Chatbots, software designed to simulate conversation with human users, especially over the Internet, are increasingly the first line of communication between consumer and brand in a host of categories and applications – ecommerce, financial services, customer service, live events and more.
by Dana Freker Doody VP, Communications and Public Relations
The Expo Group at IAEE Expo Expo
Looking for ways to grow attendee, exhibitor and sponsor participation and revenue? You can find them at The Expo Group's booth #1027 at IAEE Expo! Expo! Check out your personal invite from our VP of Communications and Public Relations Dana Freker Doody.
Level5 Events Raise Big Dollars
Three of the top-five largest public school funding campaigns discussed in a recent article from The Wall Street Journal were supported by the team at Level5.
Educating Your Exhibitors - Exhibiting 101 Webinar
From determining objectives and goal-setting to bad booth behavior and trade show terms, this webinar (now available on demand) from The Expo Group's Todd Carruth and Dana Freker Doody will provide details on exhibitor education and how show organizers can help them have a successful show.
Personal Branding for Transformation
Personal branding is a popular topic, yet few seem to understand what it is or the benefits it offers. At the recent TSNN Awards in Louisville, Kentucky, personal and business branding expert Carrie Lannon shared her insights to help individuals and businesses determine their optimal brand identity to attract the opportunities that they desire.
Introducing Perspective Series
New Perspective Series of Rental Exhibits Illuminates Need for Purpose-Driven Exhibiting
Custom Rentals Rising as Exhibitors Focus on Core Objectives
Irving, Texas – Sept.
Why Experiential? 3 Reasons
by Ken Dec, EVP of Marketing and Client Strategies at The Expo Group
Forbes recently published a terrific article entitled 3 Reasons Why CMO's Should Embrace Experiential Marketing.