Last week, The Expo Group participated in the “Trade Show for Trade Show People” called IAEE’s Expo! Expo! The show was in Houston and for the first time, the floor was open for two days.
Capitalizing on the success of our appearance at IAEE Expo! Expo! last year, The Expo Group made the decision to increase our presence on the show floor in Houston. A big space means big expectations, and The Expo Group came through with a unique and outstanding look on the show floor coupled with a thought-provoking marketing campaign to encourage educational and meaningful conversations at show site.
As an added bonus traffic driver, we partnered with A2Z on their ChirpE scavenger hunt that encouraged attendees to have the picture taken at six different booths and be entered into a contest for $500. Instead of using the provided props, our design department created custom props that matched up with our colors and branding for the show. Great response from our props including an actual working old school yellow phone handset.
Here are a few more images from the show:
The hanging of the banners.
Framing up VP Corporate Communications Dana Freker Doody.
Engaging attendees on the show floor.
Men in black/grey with a pop of yellow ready to help.