January 4th, 2018
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Join The Expo Group at these educational sessions happening at PCMA Convening Leaders in Nashville this month!
Dana Freker Doody – VP COMMUNICATIONS & STRATEGIC CLIENT SOLUTIONS
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Media Studio: Podcast 101
- 10:45am Monday
- Convene Media Session
- Media Studio, Level 3
- Podcasts are exploding in number and popularity. Explore whether this media channel is right for your event and year-round engagement strategy, and how to pull it off.
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Amplify Your Event Design by Taking Cues from City Planning
- 8:30am Tuesday
- Conference Session
- Room 209ABC
- If you’re looking for event design inspiration it’s time to broaden your scope to outside the industry. We’ll challenge you to build your next event through the lens of a city planner. Learn how strategies behind city planning can be applied throughout all aspects of your program, from engagement to networking.
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Rock City Planning Tenets to Amp Up Trade Show Layouts
- 2pm Tuesday
- Future of F2F Session
- Davidson Ballroom, Changing Strategies Theater
- We are all experiential architects at a time when demands for experiences are rapidly evolving. Use your trade show layout to drive brand equity, incentivize specific behaviors and create a trade show environment that brings buyers and sellers together in compelling ways. Discover forward-thinking solutions learned from city planners that can be directly applied to your experience design.
Nicole O’Leary – CREATIVE DIRECTOR
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New Expectations – Designing for Your Evolving Audiences
- 1:30pm Monday
- Davidson Ballroom, Changing Mindset Theater
- Do you know how your event audience is changing and what their expectations will be? Four generations of participants create the need for a new mindset in designing meetings, events and trade shows. Join Nicole O’Leary, Creative Director with The Expo Group as she leads a fascinating and practical discussion on your future audience’s needs and how it will impact your strategy and planning.