BUILDING PERSONAL CONNECTIONS

Our Mission: Helping People Perform at a Higher Level

Founded on a business method that makes life easier for exhibitors, organizers and planners, The Expo Group is committed to extreme personal service. Our teams are empowered to develop customized solutions to specifically address your challenges.

Our vision is to be the undisputed service leader creating trusted partnerships fueled by personal, emotional connections.

CORE VALUES

INTEGRITY​
Always do the right thing.​ Be a good steward of our resources.​ Set a positive example.​

COMPASSION​
Honor God in all we do.​ Care for work family like our own family.​ Appreciate others’ talents and perspectives.

EXCELLENCE​
Pay attention to details.​ Work hard.​ Practice daily discipline.​ Be passionate.​

EXPO CARES

Below are some of the non-profits and charitable organizations with whom we partner.

If you would like more information about the causes we support in our hometown communities or across the events and exhibits space, please reach out.​

  • The Expo Group Show Manager of the Year Awards (charitable donations exceeding $100,000)
  • TSNN Awards Founding Sponsor
  • Randy Smith Memorial Golf Classic
  • Convention & Visitors Bureaus Countrywide
  • Center for Exhibition Industry Research
  • Exhibitions Mean Business
  • Meetings Mean Business
  • Gatehouse
  • Youth World
  • Students Standing Strong
  • The Meetings Industry Fund
  • Family Promise of Irving
  • Irving Schools Foundation
  • Irving Cares
  • Gateway Church
  • PCMA Foundation
  • New Friends New Life

SERVANT LEADERS

Ray Pekowski

CHAIRMAN AND CEO

 

Ray is a driven entrepreneur with almost 40 years in positions related to trade shows and exhibits, including Greyhound Exposition Services Co. and then United Exposition Service Co. Ray’s experience and unique vision of customer service led to the development of the Single Source Solution® for exhibitors and show managers.

He introduced the term general service contracting to the trade show industry and created The Expo Group with its patented customer service model. Ray is an organizer and director of The Independent Bank of Texas and is very active in industry and community charities alongside his wife, Linda.

Ray holds a bachelor of science degree from Northern Illinois University. Ray’s first book Lessons of an Entrepreneur was recently released.  It is available here.

Randy Pekowski

PRESIDENT AND COO

 

Randy has been in the trade show industry for more than 20 years. His responsibilities encompass execution of strategic planning as well as day-to-day operation tactics across the enterprise involving sales, service, finance, information technology, and operations. He is an inventor of record for The Expo Group’s Automated Convention Processing System and Method (U.S. Pats. 6,557,007 and 6,721,763), the business process that enables the company to deliver its renowned Single Source Solution®.

A Bachelor of Business Administration degree in Management from Texas A&M University and post-graduate studies in Owner President Management from Harvard Business School have prepared Randy for transitional leadership.

Toby Purdy

CSO

 

Toby has an unwavering commitment to the customer journey by ensuring The Expo Group serves as a brand steward for their clients throughout each touchpoint of the journey. He brings a mix of expertise in trade shows and events, including a significant tenure at Freeman, along with proven leadership performance at Fortune 100 companies.

He is a graduate of the University of California, Berkeley and holds an MBA from Clark Atlanta University. Family, golf and travel are his passions plus he is active in several civic organizations.

Mark Robichaud

VP / COS

 

With almost 20 years of human resources management experience spanning several industries, Mark has proven himself to be a valuable leader excelling in strategic planning, leadership and organizational development, recruitment and selection, State and Federal government regulation compliance, and employee and labor relations.

Mark earned a bachelor of business administration degree from the University of New Mexico and a master’s in business administration from Colorado Technical University, both with an emphasis in human resources.

He is a longstanding member of the Society of Human Resources Management.

Tim Boobar

CHIEF FINANCIAL OFFICER

 

Tim has worked in accounting and finance for more than 30 years and now leads the Financial Services, Legal and Payroll teams at The Expo Group. He is known for implementing strong financial controls and creating scenario-based forecasting.

Tim holds an MBA in finance from the Naveen Jindal School of Management at The University of Texas at Dallas and an undergraduate degree in accounting from Texas A&M University at Commerce. He is finishing up a Master of Liberal Studies in Organizational Dynamics at Southern Methodist University. He is a licensed CPA in the State of Texas.

Tim is active in the Plano community and serves on the board for Sky Ranch, one of North America’s premier Christian camps.

Corey Kelley

CHIEF TECHNOLOGY & EXPERIENCE OFFICER

 

Corey is the mastermind and architect behind The Expo Group’s transformational technology platforms.

Having spent 20 years developing and architecting cutting-edge applications and frameworks, Corey brings abundant experience and foresight, allowing The Expo Group to push technology boundaries.

At the root, Corey believes technology should make life easier, not harder. He leads internal teams to create human-centered solutions designed specifically to support our internal team and our clientele.

Gary Wokas

EVP, OPERATIONS, LEVEL5 EVENTS

 

Working on both the client and agency side with brands like Intel, Walmart, Chase, Dunkin’ Brands, National Association of Broadcasters, NACS and Prudential, Gary really understands what it takes to deliver a program on time, on budget and on message.

Gary’s been able to move the conversation beyond gear, using his unique insight into combining strategy, creative and his production knowledge, to create fully-integrated audience experiences.

Nicole O'Leary

VP CREATIVE

 

Nicole leads Experience Design at The Expo Group, overseeing our creative teams to design and deliver unique, compelling and memorable experiences that attract, engage, immerse and reward. Nicole is a 15-year veteran having led the experience design and creative efforts for large associations, corporate events and global brands.

Focusing on attendee-journey-centric design means creating physical, emotional and learning environments that ensure a complete immersion of client’s audiences in their brands for all generations. Nicole’s charging fast into digital engagement design through virtual, augmented and mixed-reality experiences.

Nicole is a firm believer that great design is NOT budget-dependent.

When she’s not leading our design teams, try and catch her between sailing in Buzzards Bay on Cape Cod or snowboarding with her family. Sports and cooking are two of her passions.

Shannon McDaniel

VP SALES DEVELOPMENT

 

Shannon Fitzpatrick McDaniel is a seasoned executive with more than 30 years of experience in the exhibitions and events industry. She leads current growth initiatives with a dynamic team of sales leaders utilizing discovery and strategy to ensure alignment with our customers.

Shannon is known for her commitment to clients, team-first attitude and deep understanding of the exhibitions and events business.

She graduated from Virginia Tech, and lives in Virginia Beach with her husband and daughter.

Michael Preston

EVP, NATIONAL ACCOUNTS LEVEL 5 EVENTS

 

Michael Preston, EVP, National Accounts, has dedicated his 20+ years in the communications industry to digging deeper and truly understanding the critical issues facing his clients. A passionate advocate for the power of face-to-face engagements, Michael has applied his background in journalism and media production to helping create successful engagement solutions for Sprint, Hospira and JP Morgan Chase in the corporate space.

Most recently, Michael helped guide The University of Chicago’s $4.5B capital campaign launch and the University of Washington’s $5B comprehensive campaign launch, and is currently partnering with the University of Florida on the public launch of their campaign scheduled for October 2017.

When not on the road with his clients, Michael and his family- wife Kim, sons Koby and Joe, and daughter Emma, love to tour baseball stadiums around the country.

Dana Freker Doody

VP COMMUNICATIONS & PUBLIC RELATIONS

 

Dana oversees all communication materials for in-house and client-side programs plus takes an active role in the innovative processes resulting in the creation of strategic and personalized experiential solutions.

She is active in social media networks and has developed personalized solutions for several clients to take advantage of the impact of digital tools on events.

Dana is a 16-year veteran of the company and the industry, to which she brings a strong service background from her days at Disneyland and a communications background forged in the newspaper industry. She earned bachelor of arts degrees in journalism and in history from Southern Methodist University and is often heard speaking at industry conferences and meetings.

ADVISORY BOARD

Linda Pekowski

Vice Chairwoman of the Board Linda Pekowski has built a life on Helping People Perform at a Higher Level. At The Expo Group she has overseen service initiatives, branding, event planning and marketing communications, all as co-owner and Corporate Director, a position she has held since the company’s inception in 1991.

As vice-chair, she inspires how the company and its employees communicate with each other and the world.

Linda is deeply involved in her community and in the company’s charitable efforts, serving the least of these through hurricane relief, honoring our troops, basic support for those rebuilding their lives, and events to raise funds for noteworthy organizations. She has served in many philanthropic roles and now stewards the Pekowski Family Communities Foundation of Texas fund.

John Arnott Sr.

John Arnott Sr. is now the Managing Director of Healthcare IT services for Konica Minolta Business Solutions, to which he sold his WaveTwo Technology firm. WaveTwo used the latest advances in Business Intelligence and Analytics to solve business problems for hospital systems, physician practices and other healthcare firms. John earned his MBA and BS from DePaul University in Chicago.

Bill LaMothe

Bill LaMothe has built his career on building businesses and currently serves as Chairman of Perimeter Global Logistics advising the Executive Team of this minority owned and operated Logistics Company. He also is Chairman and majority owner of technology company AWTI. Bill started with Marriott Hotels in a management position and then launched his career into the transportation and global logistics industry in 1979. In 1996 he was named Entrepreneur of the Year for the Transportation Sector sponsored by Merrill Lynch and in 2002 awarded Logistics Practitioner of the Year by the Council of Logistics Management. Bill is an alumnus of Concordia University

Stirling Vineyard

As President of CoVergence Group, Stirling Vineyard spends his time and energy advising CEOs, business owners, investors, families and high-performing management teams through transitions as their businesses change. He focuses his efforts toward realigning their strategies to help his clients reach their vision, goals and objectives.

Stirling completed a Bachelor’s Degree in Business Administration from Texas Tech University and a Master’s of Business Administration in Finance and Strategy and Entrepreneurship from Southern Methodist University. He is a Certified Public Accountant in the State of Texas.

When you join The Expo Group family, you discover the true meaning behind "We Invest, You Grow." We are servant leaders, continually investing our resources into the growth of our people and our platform. We want to make our teams, services, and experiences the very best they can be.

Michael McCauley

EVP CREATIVE LEVEL 5

 

A 20-year industry veteran, Michael has led creative teams on unique projects for national television, cross-channel media and in the world live entertainment programs.

On the communications front, Michael has been the driving force behind major creative programs for some of today’s most high-profile brands including: Target, VW, Intel, American Express, 3M, CBS Television and IBM.

April Hurley

VP STRATEGIC SALES

 

April has been with The Expo Group 20 years and has experience across all departments. This knowledge base allows her to recognize, develop and implement new products and services for trade shows, exhibits and all kinds of events.

She is a leader in the industry for creating niche solutions that make the customer’s job easier. April is an inventor of record for The Expo Group’s Automated Convention Processing System and Method (U.S. Pats. 6,557,007 and 6,721,763).

She has a bachelor of science degree in clothing, textiles and merchandising from Texas Tech University and is a board member of the Exhibit & Event Marketers Association.