Welcome to The Exposure Podcast #5 from The Expo Group. The Exposure Podcast is produced and hosted by Todd Carruth and Dana Freker Doody.
Our goal is to provide you information that concerns the exhibit and events industry in an entertaining and, hopefully, somewhat addictive way.
This month, we talk about using strategy in your show’s goals, the importance of your client’s journey, and the best way to present new information to a group of people.
We also discuss The Expo Group’s Exhibit Marketer and Show Manager awards program, the importance of social media props (like the one above from USGIF) and find out more about the caveman brain.
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