Welcome to the November 2016 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth.
This month we discuss the TSNN/SMOTY Awards weekend and talk about exhibitor’s wants and needs from show management as well as enhancing attendee engagement. Our guest interview features a special visit with IBM’s World Wide Event Strategy Marketing Manager Kristi Cates. Kristi shares her thoughts on co-marketing with associations and providing a platform to reach event-based goals.
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