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The Expo Group continues record growth with hiring of industry expert for Vice President, Customer Account Management.

Angie Ambrose to apply 35 years of industry experience as the business’ new customer service leader.

Reunited and It Feels So Good

As we evolve our event strategies with all the lessons we’ve learned, one thing’s for sure, engagement matters.

Level5 Events by The Expo Group hires Jessica Miller to add even deeper expertise in the higher education market.

Jessica Miller joins Level5 Events by The Expo Group as Associate Vice President, Strategic Initiatives, to add even deeper expertise in the higher education market.

The Expo Group adds another experienced industry expert to the Team as National Sales Director

Mandy Geistweidt joins the sales team at The Expo Group to help drive the company’s continued growth as a general service contractor for major trade shows and events.

Level5 Events by The Expo Group Continues Trend of Adding Industry Leaders

Heidi Jacobson joins the leadership team at Level5 Events by The Expo Group, furnishing game-changing impact for our clients as Architects for connecting communities.

Level5 Events by The Expo Group Adds Senior Team Member

Dustin Sparks joins the leadership team at Level5 Events by The Expo Group, further bolstering its creative depth as Architects for connecting communities.

Event success is driven by your attendee’s state of mind.

Learn about the top three things marketers need to consider when re-engaging face-to-face with customers at tradeshows and events.

PCMA Session Jan. 11th – 1:30 PM:

Join this session on January 11th at 1:30 at PCMA in Las Vegas and discover the latest trends in building tomorrow’s best event teams!

Events are Back & We’re Looking Forward

While in-person events are back, they are taking on different forms to accommodate a mix of elated exuberance and reserved reluctance, redefined safety protocols and added regulations.

Podcast Episodes

March 2021 Edition of The Exposure Podcast

This month on The Exposure Podcast, Dana and Todd visit with Tech Guru and Idea Igniter Dahlia El Gazzar about what works and what doesn’t in hybrid/virtual events.

February 2021 Edition of The Exposure Podcast

This month on The Exposure Podcast, Tonya Almond, CMP and VP of Knowledge and Experience Design for PCMA chats with Dana and Todd about the most recent annual Convening Leaders and the challenges faced when putting together a global, omnichannel experience.

January 2021 Edition of The Exposure Podcast

On the January 2021 The Exposure Podcast discover Engagement Strategies for Hybrid, Virtual and Live Events as we share the audio from this educational session presented by Dana Freker Doody and speaker Thom Singer at IAEE’s Expo! Expo! last month. 

December 2020 Edition of The Exposure Podcast

Adam Parry from Event Industry News.com joins us from the UK this month to talk about event trends, producing a hybrid Event Tech Live and how to choose between tech providers.

WIRED FOR WONDER

Discover how awe experiences transform event participants.

Did you know that when you bring awe elements into your event, you can create more powerful experiences for your participants? Explore how to move audiences from a transactional mindset to a transformational one with this free e-book from The Expo Group.

THE TRANSFORMATIVE POWER OF AWE

We’re wired for wonder. Discover why you should embrace the state of awe.

SEE YOUR EXHIBITORS

Download the The Invisible Exhibitor paper to learn what exhibitors think and need from organizers.

The Invisible Exhibitor Continued

What They’re STILL Not Telling You 

Research into the plight of exhibiting in the U.S. reveals that while much has changed in the decade since our original Invisible Exhibitor paper, too much remains the same. Of the exhibitors participating in this update, 75% of them said show managers could do more to make things easier and better. Those who understand how this could impact the future of their events should read this latest paper with its four areas for consideration.

The Right Tech at the Right Time

Which technologies help you make the biggest impact?

How do you choose the right one, matched to your messaging, audience and goals? The Expo Group’s free white paper provides simple, clear descriptions of 18 engaging technologies and our professional guidance about when it’s best to use each.

GREAT EVENT TECH IS EVERYWHERE

What a hassle. Read The Right Tech at the Right Time paper today for help guiding you through it.

GET THE WHOLE STORY

Download the full white paper and find out what makes some shows grow and prosper while others fall short and disappear.

The Invisible Exhibitor

What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show)

Ten years later, are your exhibitors being treated any better? Here are some sustaining recommendations for how to better serve exhibitor clients and create a robust marketplace where business gets done.

A Generational Shift in Exhibit Expectations

What’s in store for the future of trade shows and exhibitions?

From digital technology to the attitude you project, Millennials and Generation Z have entirely new and raised expectations. Here’s what you should know about them, and how the years ahead can really be a trade show renaissance.

GET THE WHOLE STORY

Download the full white paper and find out what this new generation of professionals has in store for the exhibition industry.