June 4th, 2019
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Change is good. Transformation is better. By infusing story, harmony, empathy and play into events, marketers can create experiences that truly transform people. Michael McCauley will share examples of how these elements intertwine to create successful events that transform people – and why it is important in the experience economy. He will show the effect of techniques such as “emotional mapping” of experiences and the use of digital tools to bring humans the content they crave. At events, exhibits, expos audiences are crying out for compelling, meaningful experiences that transform their thinking.