Xplore Invite

Xplore Invite

September 1st, 2016 0 Comments

Joins us for Xplore on Tuesday, September 27, 2016 in Dallas and Chart Your Course to take advantage of the latest trends in trade shows and events. 

Just a few seats left for this signature event series, designed to give you the personal education needed to be ready for what’s coming. This edition of our complimentary Xplore workshop will tackle three top trends: Marketing TribalizationSensory Analytics and Attendee Journeys.

Contact us now to be part of an exclusive morning of industry education, with continuing education credits for CEM and CMP available.

9 am Kickoff Marketing Tribalization

Assuring attendees that your event is the right place for them to achieve their goals, even during a crisis, is the forte of Dallas CVB Chief Marketing Officer Noelle LeVeaux. Noelle brought forth the BIG campaign and recently used it to reassure the city and its clients. The strength of messaging to communicate your brand promise to every segment of your community will be outlined in this thoughtful session from a high-energy speaker.

10 am Attendee Journeys Short Talk & Tour

Your event content must exist to foster meaningful connections from start to finish. Decor, community spaces, layout, timing, education and networking opportunities can all come together to motivate attendees. With an intimate tour through the National Retail Federation’s Shop.Org Retail’s Digital Summit., The Expo Group’s Dana Freker Doody will discuss how these elements make an impact on event communities.

11 am Sensory Analytics Takes the Stage

Take part in one of the largest beacon in the badge activations as we go behind the scenes with Experient’s Jeff Fugate. In this educational session, Jeff will focus on the huge realm of possibilities brought forth by new measurement tools that capture the pulse of your trade shows and events in real time. Technology is giving us the capability to make transitions on the fly to improve experiences.

12 noon Regroup and Chart Your Course

Talking through what we discovered and how it could work for you leads right into lunch. Join us and be ready for what’s coming in the future of trade shows and events.

Space is limited and filling up fast!  Contact us for more information about this exclusive workshop!

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