Bridging the Divide: Merging Two Diverse Markets Into One Community at SBC Summit Americas

Bringing two distinct markets together for one event is both an operational challenge and in this case, a strategic advantage. Creative Director, Nick Bruggeman, shares valuable insight from SBC Summit Americas and highlights how building a true, collaborative partnership leads to measurable impact.

This year’s SBC Summit Americas was an inaugural event that blended SBC Summit North America and SBC Summit LatinoAmérica, successfully promoting unseen cross-regional cooperation and community collaboration in the field of sports betting and gaming.

Here are three crucial factors that SBC Events and The Expo Group focused on that delivered measurable success, and can bring success to any event or trade show:

• Connecting communities
  • SBC Events had the vision to combine their North, South, & Central America markets under one roof, resulting in a more closer community on and off the show floor.
• Engaging attendees at every step
  • A focus on attendee experience and meaningful engagement was at the forefront of almost every decision made for SBC Summit Americas.
• Clear vision for the future
  • By laying a great foundation for the future and assembling the right teams, SBC Summit Americas is well-positioned for continued growth.

In this Field Spotlight, you’ll learn how trade show networking and cross-market introductions become a measurable driver of outcomes and strengthen communities as a whole.