Trade shows that engage audiences with imagination succeed with a lasting impression.
LET'S INNOVATE YOUR IMPACT
The best shows are the ones that take face-to-face marketing to the next level. They’re the shows that immerse you in the experience and give you something to take with you when you leave. The best shows are simply the ones your attendees cannot wait to attend again.
When you work with The Expo Group, we partner with you every step of the way – from show concept to post-show analytics – to create the most integrated, turn-key, and enhanced show experience your stakeholders have ever seen. Let’s create your plan together and take your shows to the next level.
DRIVEN BY IMAGINATION
Engagement is the lifeblood of any successful trade show.
Reimagining shows comes from understanding the behaviors of attendees and exhibitors. We focus on the transformation your audiences need.
Challenge the status quo and explore what’s possible when you provoke thoughts and actions in audiences. We continually challenge standards to bring forth experiences unlike any other.
From what the audiences experience, to how they interact and engage, we explore every detail to make sure it delivers the impact your audiences crave. We take a strategic measurable approach to experience design that makes them think, feel, do, keep, and share.
Imaginative experiences and great design are useless without the capability to produce results. We execute every element to wow you and your stakeholders.
Your interests matter, and your events can make a difference. We champion your big ideas and put measurements in place to learn and adjust, acting as a true partner every step of the way to continually optimize your returns.
With Expo1, you have a single platform to engage, capture, analyze and optimize attendee, exhibitor and sponsor experience, as well as resources to synthesize the data. A cognitive event utilizes data to learn who attendees really are and recommends for attendees experiences, connections, sessions and exhibits to explore.
The Expo Group’s ShowOptimizer application creates innovation opportunities for show managers seeking to grow revenue from attendance, exhibitors, sponsorship or education. We co-invest our dollars to help you achieve your organization’s goals.
Service Goes Digital
Improving the attendee and exhibitor experience with high-level service initiatives is a hallmark of our company with our Single Source Solution® and now with The Expo Group EventBot. By answering questions within seconds, EventBot enables greater focus on more important and more complex human communications while reducing onsite labor requirements and generating sponsor revenue.
Our solution to helping you leverage technology to drive growth is ExpoSuite™ – a set of proprietary technology offerings that not only enhance the service experience but create immediate revenue opportunities.
Expo1™ helps you engage your audience before, during, and after the show with the right tools and tech, giving you answers and analytics throughout the entire exhibition.
SEAMLESS AUDIO VISUAL
We design and execute face-to-face events from every aspect, including general session experiences, creative content and major productions.
Spotlight: Marketing Services
Your brand is your story, and must be compelling to all your audiences – attendees, exhibitors, sponsors, speakers, press – and easy for them to re-tell. Our focus is on strategic brand positioning and tactical messaging support that optimizes attendee analytics, engagement technology and data that can strengthen your story.