How Winning Trade Show Management Attracts & Engages Audiences

Explore our portfolio of successful trade shows, live events, and case studies that showcase what we know works.



Our approach to experience design is to Attract, Engage, Immerse and Reward all of your audiences – whether that be attendees, partners, exhibitors, sponsors, speakers, or press in unique, memorable and measurable ways.

We are partners in your success. Here’s how we’ve helped brands connect.

University Campaign Kickoff Moves People, Perceptions

Tasked with inspiring the newest class of young professionals, the University of Illinois needed a big delivery.  The most ambitious campaign in the history of the University of Illinois featured an inspiring and memorable live event that left audiences proud, excited and committed. Our team is often called on to consult, collaborate, design and deliver high-end, high-touch, Level5 Events for collegiate institutions, and this project easily proved to showcase what U of I had to offer.


Take a look at what The Expo Group can do.

Co-investment in Video Marketing Pays Dividends

How do you best use technology and media to alert a pool of potential attendees about the innovative ideas at your show?  That was the challenge facing the organizers of METALCON, who enlisted the help of The Expo Group and our ShowOptimizer tool to boost marketing of “The Total Experience.”

Pavilion Design Unifies Brand

One booth representing 28 countries can be a challenge. Those managing country pavilions often look to The Expo Group to produce an engaging environment to showcase the products from around the world. Our Single Source Solution® means we are skilled at handling multiple requirements coming from many different sources.


Experience Design Enables Stronger Engagement

NBMBAA®️ enlisted The Expo Group to help transform and reimagine what had for many years been perceived as a “job fair” into a more personalized event that would draw former attendees, who already had jobs, back to the event to explore resources and contacts that would help them further develop their careers.

Reimagined PWX Sets Tone for Future

Recently rebranded as PWX, the American Public Works Association looked to The Expo Group to provide guidance on reinventing with new design elements and conversational networking and educational areas. The Expo Group also introduced beacon technology to measure attendee engagement and help APWA create a better experience for members.

university of kentucky

Creative Guideposts Set Stage for Success

The University of Kentucky faced a daunting challenge – Generate private funds to meet budget shortfalls that have a profound influence on the university and the entire commonwealth of Kentucky.   Discover how Level5 Events by The Expo Group used elements from 6 essential guideposts to drive success and produce an emotionally-charged experience that moved this important audience to give.

High-level Production Ignites Company Pride

Bringing energy and excitement to their event was as easy as turning on the lights when they partnered with Level5 Events.  Each year, Stream’s Ignition event brings together the company’s best and brightest to educate, motivate and celebrate.  Level5 Events used imagination to drive a high-impact audience engagement solution to connect with Stream’s associates and showcase this growing brand.


Take a look at what The Expo Group can do.

Customized Exhibit Achieves Show Objectives

Personalized design was required for RichRelevance, a company that prides itself on providing personal options for customers. Their new design features a private meeting area, demo stations, large storage capability and designer details to meet their specific trade show program goals.


Transformed Layout Inspires New Ways to Connect

Retail & e-commerce go hand in hand as the National Retail Federation’s event delivers insights into the future of the digital retail industry. To meet their objective of driving greater attendee engagement, The Expo Group created for a seamless experience to match the level of reinvention and transformation happening across the entire event.

Level5 Events Strategy, Content Launches $3 Billion Gators Go Greater Campaign

Established in 1853, the University of Florida has a long history of leading research and fundraising efforts to make a difference in Florida and around the world. Level5 partnered with the university to launch their 4th comprehensive campaign, “Go Greater” with a goal of $3 billion. Our team of experienced strategists, designers and producers developed and designed a production that included creative messaging, media creation and full production staging to educate and excite the audience.

Value-Driven Exhibit Increases ROI

The worldwide leader in food-processing equipment manufacturing, Heat and Control turned to The Expo Group to design and produce a new, energizing space on the trade show floor. Their exhibits program cools down costs without sacrificing attendee interactivity.

Architects For Connecting Communities