ACQUISITIONS

Announcing The Expo Group Acquisition of Educe, LLC

The Expo Group acquired Educe LLC, which was founded in 2013 by JoAnn Peroutka and Sarah Winkler, who each have over 20 years of experience in higher education events. Together as Level5 Events, we will focus on the need for those advancing higher education to create experiences that ring true and inspire deeper connections.

Click HERE to read the official news release about this acquisition.

Click HERE to learn more about the impact of Level5 Events on higher education clientele.

The Expo Group has acquired Educe LLC, which was founded in 2013 by JoAnn Peroutka and Sarah Winkler, who each have over 20 years of experience in higher education events.

Like Level5 Events by The Expo Group, Educe focused on the need for those advancing higher education to create experiences that ring true and inspire deeper connections.

This acquisition was driven by a desire for all parties to offer a more holistic suite of services. It joins two top executives in higher education events, Joann and Sarah, on the same team with Michael Preston, EVP, National Accounts, and Gary Wokas, EVP & General Manager — both founders of Level5 Events. For The Expo Group, this is part of our long-term strategy to grow in the right places at the right time with the right people.

As vice presidents now with Level5 Events, Sarah and JoAnn will remain deeply involved in the success of their educational institution clientele while harnessing increased creative and production resources.

For all clients of Educe and Level5 Events, the new  combined resources mean even stronger operational capabilities and ability to execute on events strategy, storytelling, design and production. We pull together the right teams to reduce client concerns, for complex, large-scale events to intimate meetings across the country.

The expanded connections, experience and both creative and logistical resources immediately and exponentially increase our offerings to those in higher education.

Announcing The Expo Group Acquisition of Allied Convention Service


The Expo Group, an exhibitions and events partner that invests in growth, today acquired Allied Convention Service, commonly known as Brede/Allied, based in Orlando.

Click at left to watch the official announcement with The Expo Group’s Ray Pekowski and Randy Pekowski.

Click here to read the official news release.

Call Dana Freker Doody at 972.751.9644 or email together@theexpogroup.com with questions.

Share this news on social media.

Overview

  • The Expo Group acquired Allied Convention Service, Inc., commonly known as Brede/Allied, based in Orlando.
  • This acquisition expands The Expo Group’s service capabilities in an important region and brings together the top personnel in the trade show and events business. It is part of a long-term corporate growth strategy.
  • The Expo Group has an integration plan to bring Allied business and employees into the company. The office and distribution center at 2502 Lake Orange Drive in Orlando will continue operations and become the fourth major regional center for The Expo Group.
  • Brede Exposition Services will continue as before in its other five locations under the Brede brand name. The firms have long enjoyed a cooperative business relationship that is expected to continue as The Expo Group integrates Brede/Allied Convention Service, Inc. in Orlando.
  • The Expo Group remains family-owned. Founder Ray Pekowski serves as Chairman and CEO; Randy Pekowski is President and COO.
  • Allied’s Charlie Premone will be part of The Expo Group executive team and continue to work with key clients and serve employees as he has over the past 30 years. Jon Mills will continue to oversee the operation in the Southeast Region.

Frequently Asked Questions about Brede / Allied Acquisition

The Expo Group acquired Allied Convention Service, commonly known as Brede/Allied out of Orlando. The acquisition includes physical assets, intellectual property, the facility in Orlando and the opportunity to serve new customers and shows. All Allied employees have been made offers of employment.

No. Brede Exposition Services will continue to operate its other locations. The Expo Group and Brede have long enjoyed a cooperative business relationship and we expect that to continue as The Expo Group integrates Allied in Orlando.

The Expo Group’s long-term strategic plan calls an expansion in the Southeast Region a top priority.  Allied has a rich history in this industry and has maintained a strong business portfolio for 30 years.  This acquisition gives The Expo Group an expanded footprint in the Southeast to service current and future customers. By bringing all of the expertise and services together, we’re positioning ourselves for greater success and opportunity within the market.

This acquisition creates more opportunity for clients to experience The Expo Group and its array of services that simplify the work of trade show and event managers, exhibitors and corporate marketers. More clients now have access to The Expo Group’s proprietary tools such as Single Source® and the ExpoSuite™ portfolio of technology solutions, plus enhanced creative strategy and Level5 Events offerings. This change means The Expo Group is now even more competitive than before. We’ve strengthened our position as the top service provider, which translates to greater opportunities for everyone.

The Expo Group’s new office and distribution center in Orlando includes 160,000 square feet and a marshaling yard. It is just moments away from the Orange County Convention Center and provides easy access to major thoroughfares reaching venues in Tampa, Miami and Atlanta and the rest of the region. This is our fourth major hub across the country, joining Dallas, our Headquarters, Las Vegas in the West and Chicago in the North.

Our warehousing and printing facilities will immediately serve each other as local needs arise. Our 12-month integration plan will be communicated to employees and clients as we bring our teams together. Operations and service teams will continue to be led by Jon Mills, and the Sales team will begin to report to The Expo Group Chief Sales Officer Toby Purdy.

Continuing his role, Jon Mills will continue his executive and operational role for The Expo Group in Orlando and report directly to President and COO Randy Pekowski. Charlie Premone will be part of the executive team and support employees and clients.

We all will retain a tight focus on our mission of Helping People Perform at a Higher Level, which means continual improvement, enhanced technology capabilities and commitment to servant leadership. Our company cultures are aligned, which was pertinent to even start down the path to acquisition. Our values of Integrity, Compassion and Excellence will be even more prevalent with the additional team members who already live those principles.

The Expo Group has extended employment offers to all Allied employees. This represents a 25% increase over the company’s current workforce. Maximizing efficiencies and exceeding service expectations remain priorities, and the company will integrate activities and procedures where it makes sense.

Call Dana Freker Doody at 972.751.9644 or email together@theexpogroup.com with questions.