West Palm Beach, FL
San Francisco, CA
New York, NY
Menlo Park, CA
Boston, MA
San Diego, CA
Los Angeles, CA
Sarasota, FL
Dallas, TX
Washington, DC
Strategic Design
Creative Development
Production
On-Site Logistics
To launch its comprehensive campaign, Rensselaer Polytechnic Institute (RPI) chose a path that mirrored its culture of innovation. Rather than anchoring the moment to a single on-campus event, RPI hit the road, bringing the energy and ambition of the campaign directly to alumni and donors in key markets across the country.
Level5 partnered with RPI to design and deliver a multi-city roadshow, creating moments of connection, pride, and momentum city by city. Over the course of ten events spanning two years, the roadshow became both a campaign launch and a new model for how RPI engages its audiences.
The roadshow structure allowed RPI to distribute investment across multiple regions while maintaining a unified campaign narrative. This approach created space for flexibility, personalization, and scale, without sacrificing consistency or impact. Level5 designed a modular event framework that adapted seamlessly to a wide range of venues, audience sizes, and city dynamics. Each stop felt intentional and elevated, while the overall experience remained unmistakably RPI. The result was a campaign launch that unfolded over time, building momentum and visibility with each successive event.
From the outset, the roadshow was designed around a consistent yet flexible program structure. Core speakers, including the president and advancement leadership, anchored each event, creating continuity across cities. At the same time, local voices, such as students, alumni, faculty, and senior administrators, brought regional perspective and relevance to every stop.
Level5 partnered closely with RPI to shape programs, refine scripts, and support rehearsals and speaker coaching throughout the series. This approach ensured that while no two events were identical, each one felt cohesive, intentional, and aligned with the campaign’s goals. The roadshow didn’t just introduce the campaign, it established a new, repeatable model for how RPI communicates its priorities through live experiences.
Each event featured Engagement Zones designed to bring RPI’s four campaign pillars. Level5 led the development of these modular zones, ensuring that while features varied by city, the strategic intent remained constant. Each location featured four distinct zones, one for each campaign pillar, with interactive elements tailored to the audience and venue. This flexibility allowed RPI to highlight different stories and initiatives while reinforcing a cohesive campaign framework. Guests were invited to explore, engage, and connect with the campaign in ways that felt personal and participatory, turning abstract priorities into tangible experiences.
