CROWDPulse™ is our proprietary process that leverages a global AI platform to capture real-time data and insights into your show’s community and their culture. Our team of data specialists and strategists distill CROWDPulse™ findings into relevant recommendations around content, speakers, sponsorship, and segment growth opportunities. We get to fully understand your audiences as people both personally and professionally in real time. The result, experiences that they feel were designed just for them.
Using CROWDPulse™, we analyzed global data across major industries, leading trade shows, influential media, and key opinion leaders to better understand audiences, both professionally and personally. Discover the insights shaping today’s event and experiential marketing landscape in our five emerging micro-trends.
Innovations in interactive and engaging digital and physical experiences enabled by technology.
From everyday experiences to massively expansive AAA titles, gaming is moving into entertainment’s top spot.
How data is being used to create more personal brand interactions across consumer journeys.
The leading fashion trend has bled into design, film/TV, music, and art, where creatives look back to fonder times for inspiration.
“AI eats the world” is the tech topic of the summer, and it’s touching everything from government, health, and education, to entertainment.
Powered by CROWDPulse™, Content with a Pulse is our ongoing content series tracking what’s happening, what’s shifting, what’s sticking, and what’s next in trade shows and live events. From event trends in Beat in the Streets, to data-backed Pulse Reports, to In the Field Spotlights on experiential designs we’ve brought to life for our customers, we’re uncovering insights to keep you informed, inspired, and equipped with the playbook to stay ahead and make smarter moves.
