Offering an unsurpassed level of service, The Expo Group team creates an aura of calm in the midst of exhibit marketing insanity.
We have nationwide expertise in I&D and more. Let our talented staff manage your booth, coordinate shipping and storage, secure AV and even analyze your exhibit traffic allowing you to focus on sales and marketing goals.
We’ve successfully managed national exhibit programs for brands that include Southwest Airlines, Newell, Stanley Black and Decker, Oster and many more. Our proven approach to successfully managing these programs includes:
Portfolio Planning so your program is managed not just one show at-a-time, but like the interconnected plan it is.
Objective setting across the portfolio and by show to optimize effectiveness.
Audience segmentation planning so different attendees at different shows are delivered optimal, relevant messaging.
Leveraging existing content to make your dollars stretch.
Ensuring build/rent/hybrid decisions are timely made.
Ordering on time so you don’t miss discount deadlines.
I&D experts nationwide.
Retiring unused exhibits before they cost you storage dollars.
Strategic shipping decisions mapped out.
Avoiding surprises by allocating dollars for exhibit maintenance.
Our AVP of Strategic Initiatives Jessica Miller spends her fall aggregating data and findings from webinars, conferences, and industry communications. Here are some key takeaways from this year to maximize the returns on engagement you can plan for in 2024. IMMERSIVE AND PARTICIPATORY EXPERIENCES MEANINGFULLY CONTRIBUTE TO FUNDRAISING SUSTAINABILITY…
By Michael Guillory – SVP Marketing and Communications, The Expo Group. When people hear the term metaverse, it can mean so many different things. Some know it as an online destination for gaming with other like-minded gamers. Others see it as a portal to socialize via virtual reality in an…