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Level5 Events by The Expo Group Adds Senior Team Member

Level5 Events by The Expo Group adds another experienced, senior team member bolstering its creative depth as Architects for connecting communities.


February 7, 2022 – Dallas, TX – Level5 Events by The Expo Group has added Dustin Sparks as Vice President, Creative to help expand the company’s creative
capabilities for higher education and corporate live events.

Mr. Sparks was most recently Executive Creative Director at Impact XM, a leading event and experiential marketing agency where he led all aspects of creative and design, experiential and scenic design, live entertainment, digital engagement, and brand messaging for some of Impact XM’s largest customers. He has also led his own agency, Dustin Sparks Productions, as well as served as Vice President of Experience Design at FreemanXP for nearly 10 years where he brought major brands to life through fully integrated face-to-face experiences for top corporate clients such as AT&T, Microsoft, Dell, Exxon Mobile, and Navistar. Dustin has also served in creative capacities for L’Oreal Professional, AVW Audio Visual and more.

“The Level5 Events team has repeatedly delivered incredibly creative events for higher education and corporations” said Mr. Sparks. “I am excited to expand upon that legacy and offer new experiential engagements that can drive positive, emotional connections for all of The Expo Group Level5’s clients and their communities.”

“Dustin’s talent will inspire our clients in architecting show and event experiences that connect the live audience to brands” said The Expo Group President and COO Randy Pekowski.  “His perspective and depth of experience is just another example of how we continue to build a senior team who bring true expertise and passion from years of success.”

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