Our Strategic Experience Mapping approach will design an exhibit aimed at optimizing the experience for all of your key audiences by determining what you want each audience to Think-Feel-Do-Keep and Share about your exhibit.
EXPERIENCE OPTIMIZED
THINK
Focus on your story to make attendees THINK about your value. Remember less is more.
FEEL
What do you want attendees to FEEL? Inspired? Excited? Empowered? Deliver multi-sensory experiences.
DO
“I see and I forget. I hear and I remember. I do and I understand” – Confucius. People engage when they DO something.
KEEP
Have them “exit through the gift shop” with an attendee-crafted artifact they will KEEP, extending the impact of their experience.
SHARE
“A joy that’s shared is a joy made double.” Help attendees SHARE their experience on social platforms beyond the venue to extend the value for all.
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