The public launch of a campaign marks the transition from the engagement of select, leadership donors to the engagement of the broader university or college community that a campaign’s success will require.
Storytelling for campaign launches should be like the ocean on a beach – a mile wide and an inch deep. There’s something for everyone – a sea of constituents with equally varied affinities and interests. The goal is to provide enough information to whet the appetites of attendees, yet still leave them with a bias for curiosity and discovery. Afterall, this is the (public) beginning of the effort, not the end.
To select topics, innovations, and impacts to highlight, Level5 advocates for a rich discovery process to uncover those ideas most poised to feature the institution’s uniquities and create a sense of urgency – those ideas that answer: why here and why now?