For Virginia Tech’s “Boundless Impact” campaign launch event, Level5 Events created a dynamic scenic environment – inspired by the towering pylons at VT’s War Memorial Court – in the Moss Arts Center. Marrying both the familiar and new provided an ever-changing atmosphere of surprise and immersion.
The public launch of a campaign marks the transition from the engagement of select, leadership donors to the engagement of the broader university community that a campaign’s success will require. The goal for VT’s campaign launch was to provide enough information to whet the appetites of attendees, yet still leave them with a bias for curiosity and discovery.
The spirit of Virginia Tech’s legacy and military DNA needed to be balanced with insight into their future. A theatrical program of presentations and performances enabled delivery of the ”Boundless Impact” brand and message, while ensuring a feeling of pride for the foundation laid to date and excitement for the future envisioned.
A flexible, integrated set with 3D video projection mapping across an eight-panel display showcased original videos, animations, and graphics that brought the campaign identity to life. The finale included a choral performance made up of three community groups that enveloped the audience in song.
VT extended the program content with a free concert on the Drill Field in the heart of campus. Over 5,000 people in attendance viewed the campaign anthem film and enjoyed a concert by Anderson Paak and Fitz and The Tantrums.