Companies now participate in trade shows for different reasons than they did in 2008. The exhibit hall is no longer just the place where, as we have said for years, “buyers and sellers meet.”
Show organizers have begun to realize it isn’t just sales leads exhibitors seek when they invest in events -- they’re also looking for new business partners.
Beacon technology provides valuable information about attendee behavior, engagement activities and pathway layouts. Our next webinar is a primer on this tech so you know whether it’s right for you.
No fooling here, it’s time to celebrate these April birthdays and anniversaries at The Expo Group. Bonus Month!
Meet Mary Caster, our Assistant Controller and our Employee Spotlight for April 2019.
Public launches for comprehensive fundraising campaigns can be improved by focusing on the following four things that can and should be done to ensure success.
This month, we visit with Manolita Moore with the North American Veterinary Community and learn some new ideas for acquisition and retention for trade shows.
BONUS APRIL CELEBRATIONS
This month, we interview two industry veterans that also happen to have a podcast. Don Svehla and Mike Morrison share their thoughts on changing trade show landscape.
Even after 30-plus years, ExhibitorLIVE is a great place for our team to get inspired. Designer Audrey Liptak, along with several members of The Expo Group team, were off to Las Vegas last month for the event.