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Offering an unsurpassed level of service, The Expo Group team creates an aura of calm in the midst of exhibit marketing insanity.
We have nationwide expertise in I&D and more. Let our talented staff manage your booth, coordinate shipping and storage, secure AV and even analyze your exhibit traffic allowing you to focus on sales and marketing goals.
We’ve successfully managed national exhibit programs for brands that include Southwest Airlines, Newell, Stanley Black and Decker, Oster and many more. Our proven approach to successfully managing these programs includes:
Portfolio Planning so your program is managed not just one show at-a-time, but like the interconnected plan it is.
Objective setting across the portfolio and by show to optimize effectiveness.
Audience segmentation planning so different attendees at different shows are delivered optimal, relevant messaging.
Leveraging existing content to make your dollars stretch.
Ensuring build/rent/hybrid decisions are timely made.
Ordering on time so you don’t miss discount deadlines.
I&D experts nationwide.
Retiring unused exhibits before they cost you storage dollars.
Strategic shipping decisions mapped out.
Avoiding surprises by allocating dollars for exhibit maintenance.
Calculate your attendee capacity to maintain healthy distancing for trade shows and events. Our tool is provided here as we all continue to navigate our every changing industry. To use The Expo Group’s Crowd Density Calculator, enter your gross square footage available at the top, then enter any amount of…
It may come as no surprise that being prepared in the event and tradeshow industry is a major component in generating a promising ROI. From making connections with prospective clients to distinguishing your brand, so much depends on how involved you are before ever stepping foot on the show floor.
Our AVP of Strategic Initiatives Jessica Miller spends her fall aggregating data and findings from webinars, conferences, and industry communications. Here are some key takeaways from this year to maximize the returns on engagement you can plan for in 2024. IMMERSIVE AND PARTICIPATORY EXPERIENCES MEANINGFULLY CONTRIBUTE TO FUNDRAISING SUSTAINABILITY…