Many of us know the trade show floor so well we could probably enter one for the first time with a blindfold on and not bump into anything. The exhibitors we talked to in The Invisible Exhibitor study are ripe for something different..
Heading to the Janus factory in Goshen, Indiana for the first big maintenance on his motorcycle led EVP, Creative Michael McCauley to a few epiphanies. Read more about how everyone is so engaged and passionate there it is infectious.
Busyness. Stress. The whirlwind. Whatever you want to call it, exhibitors suffer it. When the new Perspective Series of rental exhibits from The Expo Group launched, part of the goal was to make exhibiting even easier.