The Expo Group offers a complete suite of Marketing Services to build your brand,
drive demand and continuously improve the performance of your event with:

Strategic Brand Reviews and Positioning • Experience Mapping and Planning • Attendee, Exhibitor and Sponsorship Marketing

Business Reviews

The great futurists we work with and study highlight the key cultural, economic, generational and technological trends impacting the world – and your show – so we help identify what to do about it.

If your organization needs to update how it is perceived by the community, we can help build a unique, compelling and actionable brand position. For the International Association of Fire Chiefs, our strategy work helped reinforce the role they play.


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Disrupting the status quo and continually testing and measuring new aspects of the overall experience creates positive outcomes for many. Our strategic services and marketing tactics are designed to support cross-functional teams within independent corporate and association organizations. Depend on our storytelling prowess and technology contacts to build buzz, capture connections, personalize experiences and boost the bottom line.

Marketing Matters

Powerful video and technology-enabled campaigns drive attendee registration, exhibitor sales and sponsorship revenue. Our team excels at multi-platform campaign design, development and deployment with specific emphasis on Video. Hype video production and one-to-one video targeting are all accessible for our clients.

Architects For Connecting