Our Creative Director, Nick Bruggeman, hit up SXSW to immerse in the latest ideas and event trends shaping experience design. Returning with validation for the strategies we proudly architect at The Expo Group — and inspired by how aligned our work already is with where the industry is headed — his insights reflect cultural shifts, tech moments, and the pulse driving the future of live events and tradeshows.
Here are his 5 power-packed takeaways:
