Las Vegas, Nevada
General Contracting
Project Management
Logistics
Creative Design
Experiential Design
For their 2024 Worldwide Rally, Domino’s challenged The Expo Group to replicate two significant real-world spaces on the show floor: their Michigan-based Innovation Garage and their new patient housing facility at St. Jude Children’s Research Hospital. Success required more than construction, it demanded capturing the essence and atmosphere of these meaningful locations.
The Expo Group’s team worked hand-in-hand with Domino’s creative leaders to architect their vision:
James Harlan, Sr. Creative Director: Managed design integration, incorporating textures that mimicked real-life buildings and developing unique station graphics for each Innovation Garage component.
Chris Balak, VP National Accounts: Partnered with the creative team to source materials and graphics within budgetary guidelines, ensuring vision aligned with financial reality.
Kristopher Martin, Project Manager: Coordinated flawless onsite execution, bringing detailed plans to life with precision and care.
Developed architecture that captured the Innovation Garage essence. Textured materials mimicked the real building while unique panel graphics showcased each innovation station, similar to integral components in a pizza kitchen. The result: an immersive walk-through experience that educated and inspired nearly 9,000 attendees.
Initially designed for full construction, budget updates required creative pivoting. The team supplemented with stepping stone paths, printed color floors, and carefully selected furniture that captured the courtyard atmosphere of St. Jude’s patient housing, delivering emotional resonance within revised parameters.
“Both projects translate to exactly how we want to collaborate with customers and bring their vision to life.”
JASON MILLER
Sr. Vice President, National Sales
The Expo Group
This collaborative effort earned Domino’s a GDUSA American Inhouse Design Award, recognition that both The Expo Group’s execution and Domino’s creative vision achieved excellence. The award validates our approach: true partnership means bringing customer vision to life while maintaining the operational discipline to deliver within real-world constraints.
2024 American Inhouse Design Awards Winner – Graphic Design USA (gdusa.com)
At The Expo Group, we serve exhibitors with a commitment to simplicity and support. Whether you’re a Fortune 500 company or a first-time exhibitor, our team ensures you feel confident and informed at every step. From intuitive design tools (our Configurator provides real-time booth design and budgeting) to SingleSource simplicity (one contact, one invoice), we remove friction from the exhibiting experience.
For Domino’s, this meant being true partners, understanding their story, respecting their budget, and delivering exhibits that honored both their innovation legacy and their philanthropic commitment to St. Jude.
