girl in neon outfit

Las Colinas Association 50th Anniversary GLOW Celebration


Irving, TX


Strategic Design
Creative Development
On-Site Logistics



For their 50th Anniversary, the Las Colinas Association (LCA) wanted to honor the past, while celebrating the future. From concept to execution, Level5 Events envisioned the overall experiential concepts and designs for a series of events and activations.

The Partnership

As LCA’s production partner, Level5 managed budgets and logistics, sourcing and managing AV, fabrication, banners and signage, and fireworks, as well as the permanent installation of an LED light show and soundscape. Level5 also worked with LCA to select venues, obtain permits, and develop a master site plan, including plans for electrical, food and beverage, security, and sanitation. All while coordinating numerous vendors, sponsors, business owners, and tenants.

The Details

canal with neon-lit bridge

Brand Development and Content Creation

Level5 designed and developed the 50th Anniversary and GLOW branding identity, style guide, logo, affiliated event hierarchy, sponsor sales kit and activations, and event collateral. In addition to creating mobile apps and videos, Level5 also designed and implemented a robust 50th Anniversary webpage, showcasing an interactive historical timeline to bring LCA’s rich archives to life in an engaging and informative way.

woman twirling fire

The Las Colinas Experience Mobile Trailer

A custom-designed mobile trailer highlights the life and vision of Mr. Ben Carpenter, the founder of Las Colinas, told through interactive digital content and immersive graphics. Level5 also managed the 8-month travel schedule, permitting, and training for a team of ambassadors who staff the trailer.

fireworks near a canal

The Future of Las Colinas, Illuminated

In October, the GLOW Canalside Celebration came to life. This finale, two-night event is the culmination of the year-long series of events, with activations focused on the future of this vibrant community. GLOW featured: A cast of 100+ performers and specialty acts, activations across five venues, lit boats and gondolas in the canal and lake, headline and local entertainment on main stages, surprise pop-up performances across the multiple venues, and custom fireworks show.