Heart Rhythm Society HRX Conference logo

Heart Rhythm Society HRX Conference


Seattle, WA


Strategic Design
Creative Development


Creating Community.

For their second annual experiential conference, HRX, Level5 Events partnered with the Heart Rhythm Society (HRS) to up their game with a unique brand expression that would garner the interest of attendees and sponsors alike.

The Partnership

When it was time for HRS to hold their second annual HRX conference, they wanted to up their game. With the help of Level5, HRS designed an enhanced program with elevated exhibitor sponsorship opportunities, and amplified the HRX brand and conference outreach to appeal to more attendees.

The Details

More Than a Mantra

Despite being the second annual HRX conference, HRS had not yet found it’s unique voice for this newly budding community of innovators. They needed more than a mantra. More than a tagline. They needed an ethos. A rallying cry. So Level5 worked to craft a narrative and messaging map that was authentically HRX.

Identity and Brand Guidelines

Level5 worked with HRS to modernize and further develop the HRX brand by updating their logo with a new tagline and developing a toolkit of graphic elements and assets, a color story, and brand guidelines for activation across all HRX collateral, digital, and print.

Program Design

To create a one-of-a-kind experience, Level5 worked with HRX to create a dynamic, content-rich, multi-day program with a variety of session types with collaborative room layouts. Sponsors were integrated into the space to contribute to organic matchmaking.