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Draw Attendees In

Community spaces at corporate and association events are ideal ways to invite in participants, highlight activities and produce some bite-sized education. Just as association booths evolve into happening hotspots, corporate event architects are thoughtfully establishing spaces where attendees can gather for structured and unstructured networking. The HUB at our…

Creativity Unconfined

“Service is not just a department.” “Everyone’s in sales.” “We are all marketers.” Platitudes such as these sound trite around the conference table but within them exist nuggets of truth. Today, add another truth: Creativity is everyone’s responsibility. We can all be creatives, we all must be…

Connecting Students To Trade Shows

For a group of exhibit design students from Bemidji State University, the recent PWX event in Minneapolis was an ideal opportunity to bring their classroom learning to the trade show floor. The Expo Group’s Creative Director Nicole O’Leary served as tour guide and in-the-field visiting professor for…

Create Connection With Customer Service

This guest post by Associate Editor Katie Bascuas from Associations Now has been reprinted with permission. Copyright, ASAE: The Center for Association Leadership, December 24, 2015, Washington, DC. Are you headed out of town? If you are, and you’re flying, did you upgrade to…

What Trade Shows Can Learn from IKEA

This guest post by Exhibit Marketing Strategist and consultant Marlys Arnold originally appeared on TSNN.com here. It was almost exactly one year ago that I had my first IKEA experience, and since then I’ve been back more times than I can count. The first time my husband…

Five Rules For Customer-Centric Design

This excerpt from an article by Vinay Patel, Digital Strategist at Boxman Studios, originally appeared at boxmanstudios.com. It is reprinted here with permission. We love our clients. They allow us to design, develop, and deploy the kinds of things that make it exciting to come to…

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