The Expo Group Acquires Educe to Integrate into Level5 Events

The Expo Group Acquires Educe to Integrate into Level5 Events

January 21st, 2020 0 Comments

Family-owned company expands offering with

acquisition of a top firm in higher education events


IRVING, Texas — The Expo Group, an exhibitions and events partner that invests in growth, today acquired Educe LLC, a firm committed to adding value to the events and engagement strategy for higher education institutions.

“This acquisition is a great advancement in bringing together two of the top firms in higher education events,” says The Expo Group President and COO Randy Pekowski. “Integrating the strategic expertise of Educe into our Level5 Events offering is an investment in the causes of our clients and a commitment to creating transformative experiences.”

Educe was founded in 2013 by JoAnn Peroutka and Sarah Winkler to focus entirely on the need for those advancing higher education to create experiences that ring true and inspire deeper connections. As vice presidents now with Level5 Events, Sarah and JoAnn will remain deeply involved in the success of their educational institution clientele while harnessing increased creative and production resources.

“We are thrilled to be joining the Level5 Events team and to continue to serve as a strategic partner to our clients. By expanding our focus on innovation and capabilities in production technology, we will ensure that we are able to support them at every stage of their advancement efforts – today and tomorrow,” Winkler says.

The now-expanded Level5 Events by The Expo Group has even stronger operational capabilities and an increased ability to execute on events strategy, storytelling, design and production. This acquisition, driven by a desire for all parties to offer a more holistic suite of services, adds two top higher education executives to partner with Michael Preston, EVP, National Accounts and an original founder of Level5 Events, along with Gary Wokas, EVP and General Manager.

We recognize in Sarah and JoAnn a shared passion for higher education and a common approach to delivering the best, customized solutions for partner institutions,” Preston says. “The melding of their strategic approach and our expertise will be a powerful offering for schools who want to engage more deeply with their most valuable constituents.”

“This is our second major acquisition this month and part of our long-term strategy to grow in the right places at the right time with the right people” Pekowski  says. “I am proud of our entire team’s focus on Helping People Perform at a Higher Level, which means continual improvement, enhanced technology capabilities and commitment to servant leadership.”

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About The Expo Group

 The Expo Group helps grow revenues and advance causes through the design and execution of compelling, memorable experiences. Imagination fuels our passion to create trade shows, events and exhibits that engage people on a higher level. The company has headquarters in Irving, Texas with offices in Anaheim, Austin, Baltimore, Boston, Chicago, Detroit, Las Vegas, Orlando, San Antonio and Washington D.C. Learn more at or contact Dana Freker Doody at 972.580.9000 or

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